Vino 100 vs Crescendo Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Vino 100 vs Crescendo including start-up costs and fees, business experience requirements, training & support and financing options.

Company Overviews

About Vino 100

"When wine enlivens the heart may friendship surround the table" -Unknown Since the beginning of civilization, wine has been a source of pleasure to mankind. Wine is one of the first things man created. It is woven throughout the tapestry of human history like few other products. It is part of our traditions, cultures and rituals. Wine has been cherished and enjoyed; it has turned meals into feasts and ceremonies into celebrations. Rarely do we have the opportunity to cultivate from a passion and tradition to such an enjoyable and rewarding business concept. Not only has wine been a part of our history, we are now watching the wine industry enter a new era. In 2007, wine sales climbed to its highest levels in the history of the United States. American tastes have driven sales of premium wines to record levels. Current statistics put the retail wine business at 25 billion dollars with the fastest growing retail segment of the wine industry at the price points sold and marketed at Vino 100. The growth in wine consumption occurred despite a sluggish economy. Wine is increasingly becoming mainstream. More Americans are discovering wine and incorporating it into their lives and lifestyles. Today consumers seek better, more interesting wines which taste of quality but are reasonably priced. They understand that wine does not have to cost a lot to be good. Vino 100 is just what the consumer is asking for. We make sure we deliver great wines at affordable prices. We taste hundreds of wines from vineyards all over the world. Less than 1 out of 200 wines we taste make the Vino 100 cut. By combining great wines with an innovative, new merchandising system and topping it off with a growing market, you have a unique and very real recipe for retail success. We are looking for more great store owners to help us expand the Vino 100 retail concept in your area. We invite you to find out more by contacting us.

About Crescendo

Crescendo is the premier specialty retailer of the world's finest oils, vinegars and spices. Every product on our shelves is harvested at the peak of perfection, providing customers with a "Symphony of Taste." Crescendo's unique concept offers customers the opportunity to "See, Sample and Savor" before they choose the quantity they wish to purchase. The European tradition of tasting and selecting a preferred quantity is centuries old and harkens back to the practice of shopping in local farmers markets. Through in-store tastings, cooking classes and demonstrations, and extensive, individualized service, customers are given the opportunity to learn what makes Crescendo products the best in the world and to taste the difference for themselves. Crescendo carries the largest, freshest bulk selection of natural, organic culinary oils and fruit and balsamic vinegars in the world. The key to Crescendo's unparalleled freshness starts with our close partnership with local growers from around the world. At the point of harvest, products are sealed in airtight containers, coming into contact with air and light only at the moment of tasting or decanting for your customers. Crescendo offers an uninterrupted supply distribution to our USA franchise locations through an integrated supply partner in Chicago. Why Choose Crescendo? Sales beyond the Four Walls The unparalleled quality of Crescendo cask-borne, artisan oils, vinegars and spices creates a unique opportunity for sales to restaurants, culinary schools, and caterers. While most retailers must wait for customers to enter their stores, Crescendo owners can achieve recurring sales by educating local chefs about exclusive products that will set their menus apart from the competition. Other sources of outside sales include corporate gift programs, real estate agents, financial planners, and other professionals who routinely gift their customers and employees. Seasonal gift giving is another source of revenue. Crescendo customers delight in sharing their passion for their favorite flavors, which translates into brisk holiday sales. Dedication to Excellence The Crescendo mission is to provide patrons with a Mediterranean way of sampling and savoring premium-quality, artisan products directly from the cask, with a commitment to uncompromising levels of satisfaction. Crescendo is committed to bringing only the finest quality culinary oils, vinegars and spices to the marketplace and to always being the first stop for quality and health conscious gourmets, epicures and food lovers. Crescendo shops create a delightful, memorable customer experience by sampling the full range of products, which increases likelihood of purchase and engenders a strong sense of goodwill toward the business. A Global Vision Crescendo's successful franchise system was founded in 1994 in Germany, and Crescendo now has shops in Hong Kong, Japan, Korea, Singapore, Taiwan, Germany, Switzerland, Canada, and the United States. Our goal is to be the premier source and leading educator for the finest artisanal products to savor a healthy life. A Dedicated Team Crescendo USA is dedicated to recruiting, developing, motivating, and educating passionate individuals to be successful and profitable Crescendo franchisee partners. To meet this goal, we offer a complete package of support services. We get franchisees off on the right foot by providing extensive product and operations training, including a top-notch operations manual. We help find just the right location, and then assist with the lease negotiation. We professionally design store layout, and then bring our hammers to help with the build-out and setup. We provide initial training for your staff and hands-on planning for a remarkable grand opening event and marketing campaign.