Discovery Map International vs The HomeMag Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Discovery Map International vs The HomeMag including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Discovery Map International Franchise
The HomeMag Franchise
Investment $35,950 - $45,950$250,000 - $350,000
Franchise Fee $25,000$30,000 - $100,000
Royalty Fee 10%6%
Advertising Fee to1%-
Year Founded 19812002
Year Franchised 19932006
Term Of Agreement 10 years +5+510 years
Term Of Agreement 10 years +5+510 years
Renewal Fee -$5000


Business Experience Requirements
 
Discovery Map International Franchise
The HomeMag Franchise
Experience

Business and sales experience is certainly helpful, but a major key to the successful operation of a Discovery Map franchise is the personality of the Franchisee. Are you: * Goal oriented?

* People oriented?

* Organized and detail oriented?

* Adequately financed?

The Ideal Candidate Will Have * Strong Business and/or business-to-business sales experience * Desire and Talent to lead an Effective and Productive Team * Working and Applicable Knowledge of your Desired Market * A Full-time Commitment to your Success * The Commitment to follow our very Successful and Proven Systems

Financing Options
 
Discovery Map International Franchise
The HomeMag Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Discovery Map International Franchise
The HomeMag Franchise
Training A crucial benefit of our Franchise Package is our exceptional Training Program. An initial 4 day comprehensive training session at our headquarters in Waitsfield, VT., and supplemental hands-on training in your map territory give you everything you need to run your new business successfully.No publishing experience is required; we train your entire team at our Franchise Support Center and in your Protected Market. We even help you hire your personnel and find the right office space.
Support To ensure the success and growth of your operation, Resort Maps provides assistance with all aspects of running your business, including

Site selection research for the map location

Map drawing and design

Promotions to prospective advertisers

Ongoing public relations and new business development

Vendors are in Place � your Printers are pre-negotiated with nationally managed pricing and Quality Control. The US Postal Service is ready with your National Account status and pre-arranged postal discounts. All other Vendors including Call-Tracking, CRM/SFA system, Residential List, and a few others are in place, pre-negotiated, and waiting for you. We're involved with you from day one throughout the life of your magazine. From the initial training to your first issue and throughout every magazine thereafter, we'll be involved along the way. Our industry leading support team works with you to ensure that every Ad is created to generate leads � every Issue. Our job is to Support your efforts, and that includes keeping you on task toward producing the biggest and best magazine possible month after month. We develop marketing collateral, your web presence, digital magazines, new-hire and personnel management techniques, and we also work and refine your mailing lists, your call-tracking system, and provide regularly scheduled email campaigns on your behalf � to name a few.
Marketing --
Operations --

Expansion Plans
 
Discovery Map International Franchise
The HomeMag Franchise
US Expansion Yes-
Canada Expansion Yes-
International Expansion Yes-

Company Overviews

About Discovery Map International

THE DISCOVERY MAP OPPORTUNITY
Discovery Map specializes in a unique advertising-based business system. The demand for our medium continues to rise steadily; by becoming a Discovery Maps Franchisee, you can be part of this exciting and rewarding advertising field. Right now opportunities await qualified individuals to develop single or multiple-map franchises in suitable locations in the United States, Canada, and the United Kingdom. We have over 125 successful maps and are growing faster than ever before.
 ENSURING THE BEST CHANCE FOR SUCCESS
Here are some Discovery Map franchise advantages:
* Complete start-up marketing package
* Comprehensive map design and publishing support
* Expert training and ongoing support in operating your business
* Experienced and dedicated corporate staff determined to help you succeed
* Personal and financial benefits of business ownership
* Freedom and flexibility to run the business from your home
* Careful pre-screening of the location by experienced professionals

* A proven record of success: over 125 established maps with 5% - 10% projected growth in 2013.

"Entrepreneur
#386 in Franchise 500 for 2020.

About The HomeMag

The Magazine is the FranchiseTheHomeMag is your leading local home improvement direct mail Magazine. The Magazine is the Franchise, and its success is directly connected to each Publisher - our franchisee. Our franchisees publish their local edition of TheHomeMag by leading their team of sales consultants and office staff toward the best publication each month. TheHomeMag is the leading advertising vehicle for home improvement professionals available and under your direction, guidance and effort, is the ideal business opportunity. Our Product is AdvertisingTheHomeMag is comprised entirely of advertisements with absolutely no articles, editorials or advertorials. We create our advertising through a unique process designed to specifically generate consistent home improvement leads for our clients. By combining a great looking magazine with local home improvement businesses, the homeowner receives a consistent and reliable resource for updating and improving their home without ever lifting a finger - with the exception of dialing a phone number.
Why TheHomeMag? * Innovative & Proprietary Lead Generating, Call-to-Action Ad Design Process. * Home Improvement is currently a $300B/year industry, projected to reach $380B/yr by 2013. * Protected full-market territories with only 72 very viable markets remaining (09/09). * Unique and one-of-a-kind Support system. We are your back-office. * Price of a Sandwich shop, but with the Revenue of a 5-star Restaurant. * 5-Day work week: you can Work to Live well, not Live to Work more. * Minimum overhead while your Operating Capital remains yours. * Proprietary Call-Tracking System means you and your clients measure real advertising results. Who Are We Looking For? We are seeking Intrapreneurs: those that thrive in an existing system yet are still driven by an entrepreneurial spirit. Do you have that ambition to launch a new venture in your local market? Are you a visionary that sees potential when others see risk? Are you ready to drive a system designed for success? If this speaks to you, then we encourage you to explore a little further into TheHomeMag, the nation's leading home improvement publication.
 
The total investment necessary to begin operation of a Standard Market TheHomeMag franchise is $250,000. This includes $61,485 that must be paid to the franchisor. The total investment necessary to begin operation of a Hometown Market TheHomeMag franchise is $175,000. This includes $31,485 that must be paid to the franchisor. The total investment necessary to begin operation of a Double Market TheHomeMag franchise is $350,000. This includes $101,485 that must be paid to the franchisor.