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Below is an in-depth analysis and side-by-side comparison of Village Inn Restaurants vs La Madeleine including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $963,000 - $2,570,000 | $1,249,362 - $3,088,747 |
Franchise Fee | $40,000 | $40,000 |
Royalty Fee | 4% | 5% |
Advertising Fee | 1%local +0.5%Nat'l | 2.5% |
Year Founded | 1958 | 1983 |
Year Franchised | 1961 | 2011 |
Term Of Agreement | - | Term of agreement not renewable |
Term Of Agreement | - | Term of agreement not renewable |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | • Passionate about the la Madeleine brand and our food • $5 million net worth; liquid assets of $2.5 million • Dedicated to developing multiple restaurants in a given market • Excellent knowledge of the local retail real estate market • Resources to develop and operate at least three (3) bakery cafés in a given territory • Strong track record as a multi-unit restaurant operator • Cultural fit |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | No/No |
Start-up Costs | -/- | No/Yes |
Equipment | -/- | No/Yes |
Inventory | -/- | No/Yes |
Receivables | -/- | No/Yes |
Payroll | -/- | No/Yes |
Training & Support |
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Training | - | • Ongoing field support • Store opening assistance • Continuous training • Extensive six-week training program for Operations Directors, General Managers, and Managers • Ongoing culinary development On-The-Job Training: 416 hours Classroom Training: 64 hours |
Support | - | Real Estate • Market evaluation and planning • Site selection assistance • LOI and contract negotiation assistance • In-house real estate resources • Identifying and securing local representation Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | - | • Grand opening assistance • Store opening and PR resources • Local marketing support • Creative support for national promotional events Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Email marketing Loyalty program/app |
Operations | - | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | - | - |
International Expansion | - | Yes |
Village Inn is a proven family-restaurant brand that follows a simple
recipe for success: Provide good food and good feelings at a reasonable
price in a relaxing atmosphere. By treating our customers to
consistently great-tasting food, extra-friendly service and
sparkling-clean restaurants - we keep them coming back to us.
Since our first restaurant opened in 1958, followed by the first
franchise restaurant in 1961, times have changed. But as Village Inn’s
continued growth and success demonstrate, our unique brand of family
restaurant will never go out of style.
Each Village Inn restaurant features special qualities that set us apart from our competition:
The qualities we look for in our partners include:
In turn, Village Inn provides support for operating: