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Below is an in-depth analysis and side-by-side comparison of Batter Up vs Idea Lab Kids including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $178,100 - $256,000 | $60,200 - $281,000 |
Franchise Fee | $25,000 | $35,500 |
Royalty Fee | 4% | 11%-9% |
Advertising Fee | - | 1% |
Year Founded | 1991 | 1990 |
Year Franchised | 2006 | 2016 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | * General business experience * Marketing skills * Love of children, energetic personality | Skills and abilities that we look for in a successful Idea Lab Kids® business owner. Are you genuinely interested in S.T.E.A.M? Do you understand the role S.T.E.A.M plays in today’s economy and society? Are you active in your community and hungry to make a positive impact in young minds? Are you self-directed, self-motivated and able to juggle through multiple priorities? Do you have a strong desire to learn, grow and have fun in the process? |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/Yes |
Start-up Costs | No/No | -/Yes |
Equipment | No/No | -/Yes |
Inventory | No/No | -/Yes |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | * Available at headquarters: 4-5 days * At franchisee's location: 4-5 days | On-The-Job Training: 50 hours Classroom Training: 30 hours |
Support | - | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
Marketing | - | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations | * Number of employees needed to run franchised unit: 4 - 6 * Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | Our franchisee business partners will have the option of taking an active role in the business as the full-time General Manager or choose to hire a full-time Program Coordinator and serve as a consultant. Physical location is not required until 12-18 months in order to allow sufficient ramp up. |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | - | - |
International Expansion | - | Yes |
No longer franchising