Benham Real Estate vs REALean Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Benham Real Estate vs REALean including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Benham Real Estate Franchise
REALean Franchise
Investment $11,800$24,710 - $40,220
Franchise Fee $6,500$19,900
Royalty Fee $195/transaction2.5%
Advertising Fee --
Year Founded 20042012
Year Franchised 20072017
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee $2500-


Business Experience Requirements
 
Benham Real Estate Franchise
REALean Franchise
Experience --

Financing Options
 
Benham Real Estate Franchise
REALean Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/Yes
Start-up Costs -/--/Yes
Equipment -/--/Yes
Inventory -/--/Yes
Receivables -/--/Yes
Payroll -/--/Yes

Training & Support
 
Benham Real Estate Franchise
REALean Franchise
Training - Classroom Training: 12 hours
Support - Ongoing Support Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Security/Safety Procedures Site Selection
Marketing - Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing
Operations --

Expansion Plans
 
Benham Real Estate Franchise
REALean Franchise
US Expansion -Yes
Canada Expansion --
International Expansion -Yes

Company Overviews

About Benham Real Estate

The BenhamREO Group was founded in 2003 to meet the demanding needs of today’s rapidly expanding, fast-paced REO Industry. Leaders in REO property disposition, management, preservation & sales, the BenhamREO Group provides asset management companies and banks an outsourcing opportunity to liquidate their foreclosed properties on the retail market.

About REALean

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REALean offers franchises to qualified individuals and entities to own and operate a REALean real estate brokerage featuring their innovative commission structures.
REALean: the next generation real estate brokerage franchise.
Full service REAL estate with Lean costs to home sellers.
4% listing fees, 3% if there is not a buyer's agent.