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Updated RecentlyEnergy Kitchen vs Potbelly Sandwich Shop Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Energy Kitchen vs Potbelly Sandwich Shop including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $750,000 - $1,000,000 | $534,950 - $874,000 |
| Franchise Fee | $30,000 | $40,000 |
| Royalty Fee | 5% | 6% |
| Advertising Fee | - | Up to 4% |
| Year Founded | 1999 | 1977 |
| Year Franchised | 2006 | 2009 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | Potbelly is looking for "Potbelly People" to become franchisees. That means people that love working with a team, have solid business experience (not necessarily in restaurants), the financial qualifications, possess personal motivation and have been successful. Our franchise owner/operator model is a two person team. Whether a family partnership or a business partnership we are looking for an operating team that wants to be owners of the neighborhood sandwich shop within their community. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/Yes |
| Start-up Costs | -/- | -/Yes |
| Equipment | -/- | -/Yes |
| Inventory | -/- | -/Yes |
| Receivables | -/- | -/Yes |
| Payroll | -/- | -/Yes |
Training & Support |
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| Training | * Available at headquarters: 6 weeks | All new franchisees participate in a 10-12 week training program. This consists of real life experience in one of our company-owned training shops. In addition, we will train your key holding employees for 6 weeks at one of our company-owned training shops. Once completed, franchisees receive regular updates to their training along with our company-owned stores, including regular on site reviews. On-The-Job Training: 355 hours Classroom Training: 80 hours |
| Support | - | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | - | Ad Templates Social media SEO Website development Email marketing Loyalty program/app |
| Operations | * 33% of all franchisees own more than one unit * Number of employees needed to run franchised unit: 10 - 10 * Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | - | - |
| International Expansion | - | Yes |
Company Overviews
About Energy Kitchen
We are dedicated to bringing you great tasting food that's good for you! We use only the highest quality ingredients for meals that are nutritionally-balanced, low fat & packed with protein. Everything is cooked to order, never in advance. Energy Kitchen is a health/body conscious dining venue serving up tasty, low-fat, low carb dishes. The cornerstone of Energy Kitchen™ is its ability to provide the healthiest sandwiches, platters, salads and smoothies in a creative, tasty presentation. Some of our creative innovations include the Turkey Joe Wrap, Bison Cheese steak and BBQ chicken quesadilla. To compliment these meals, we also have a full line of designer smoothies known as the Liquid Lab, which includes the Lean Body Creamsicle and the Protein power punch. All dishes are made to order and are prepared only by grilling, baking, or steaming; the menu excludes beef and focuses on the more healthy substitutes of chicken, turkey, bison and ostrich. The Energy Kitchen provides high energy foods for people on the go - serving breakfast, lunch and dinner.