The HomeMag vs OurHomes Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of The HomeMag vs OurHomes including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
The HomeMag Franchise
OurHomes Franchise
Investment $250,000 - $350,000$82,000 - $125,000
Franchise Fee $30,000 - $100,000$39,800
Royalty Fee 6%-
Advertising Fee --
Year Founded 20022005
Year Franchised 20062007
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee $5000-


Business Experience Requirements
 
The HomeMag Franchise
OurHomes Franchise
Experience The Ideal Candidate Will Have * Strong Business and/or business-to-business sales experience * Desire and Talent to lead an Effective and Productive Team * Working and Applicable Knowledge of your Desired Market * A Full-time Commitment to your Success * The Commitment to follow our very Successful and Proven Systems We believe anyone who is prepared to follow a smart, clear and proven system can achieve magnificent success with the OUR HOMES™ publication.

Financing Options
 
The HomeMag Franchise
OurHomes Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
The HomeMag Franchise
OurHomes Franchise
Training No publishing experience is required; we train your entire team at our Franchise Support Center and in your Protected Market. We even help you hire your personnel and find the right office space.-
Support Vendors are in Place � your Printers are pre-negotiated with nationally managed pricing and Quality Control. The US Postal Service is ready with your National Account status and pre-arranged postal discounts. All other Vendors including Call-Tracking, CRM/SFA system, Residential List, and a few others are in place, pre-negotiated, and waiting for you. We're involved with you from day one throughout the life of your magazine. From the initial training to your first issue and throughout every magazine thereafter, we'll be involved along the way. Our industry leading support team works with you to ensure that every Ad is created to generate leads � every Issue. Our job is to Support your efforts, and that includes keeping you on task toward producing the biggest and best magazine possible month after month. We develop marketing collateral, your web presence, digital magazines, new-hire and personnel management techniques, and we also work and refine your mailing lists, your call-tracking system, and provide regularly scheduled email campaigns on your behalf � to name a few.-
Marketing --
Operations --

Expansion Plans
 
The HomeMag Franchise
OurHomes Franchise
US Expansion -Yes
Canada Expansion -Yes
International Expansion --

Company Overviews

About The HomeMag

The Magazine is the FranchiseTheHomeMag is your leading local home improvement direct mail Magazine. The Magazine is the Franchise, and its success is directly connected to each Publisher - our franchisee. Our franchisees publish their local edition of TheHomeMag by leading their team of sales consultants and office staff toward the best publication each month. TheHomeMag is the leading advertising vehicle for home improvement professionals available and under your direction, guidance and effort, is the ideal business opportunity. Our Product is AdvertisingTheHomeMag is comprised entirely of advertisements with absolutely no articles, editorials or advertorials. We create our advertising through a unique process designed to specifically generate consistent home improvement leads for our clients. By combining a great looking magazine with local home improvement businesses, the homeowner receives a consistent and reliable resource for updating and improving their home without ever lifting a finger - with the exception of dialing a phone number.
Why TheHomeMag? * Innovative & Proprietary Lead Generating, Call-to-Action Ad Design Process. * Home Improvement is currently a $300B/year industry, projected to reach $380B/yr by 2013. * Protected full-market territories with only 72 very viable markets remaining (09/09). * Unique and one-of-a-kind Support system. We are your back-office. * Price of a Sandwich shop, but with the Revenue of a 5-star Restaurant. * 5-Day work week: you can Work to Live well, not Live to Work more. * Minimum overhead while your Operating Capital remains yours. * Proprietary Call-Tracking System means you and your clients measure real advertising results. Who Are We Looking For? We are seeking Intrapreneurs: those that thrive in an existing system yet are still driven by an entrepreneurial spirit. Do you have that ambition to launch a new venture in your local market? Are you a visionary that sees potential when others see risk? Are you ready to drive a system designed for success? If this speaks to you, then we encourage you to explore a little further into TheHomeMag, the nation's leading home improvement publication.
 
The total investment necessary to begin operation of a Standard Market TheHomeMag franchise is $250,000. This includes $61,485 that must be paid to the franchisor. The total investment necessary to begin operation of a Hometown Market TheHomeMag franchise is $175,000. This includes $31,485 that must be paid to the franchisor. The total investment necessary to begin operation of a Double Market TheHomeMag franchise is $350,000. This includes $101,485 that must be paid to the franchisor.

About OurHomes

Join A Winning Team Imagine the prestige of owning your own successful OUR HOMES magazine. Together, we produce a gorgeous homes, decor and real estate magazine for you in your franchise territory. Whether you live in a small community or a big city, if you wish to work family-friendly hours, OUR HOMES franchises are scalable. You have the freedom of operating your own people-oriented business with little more than a laptop and a telephone. It's your choice: a magazine in a small community, a cluster of communities to create a regional publication, or a large metropolitan centre. All present great opportunities to earn extra income, replace your executive salary, or grow the business as large as you want. The magazine has been designed to be the optimum print advertising medium for homes-related businesses. It has proven itself over and over again, making it the obvious and first choice for advertisers. Your primary role as an OUR HOMES franchise is to drive revenue by focusing on the sale of advertising space. Our unique, copyrighted and hugely effective SALES FORMULA makes this easy for you. When you are awarded an OUR HOMES publishing franchise, together we will create a custom, prestigious magazine for your community or city. All our magazines exceed the highest editorial and design standards, which mean they pass the "wow" test. The success of our franchisees is a result of them becoming actively involved in their local community and quickly becoming the industry expert in their customers' industries as well as their own.