The HomeMag vs SNAP Newspaper Group Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of The HomeMag vs SNAP Newspaper Group including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
The HomeMag Franchise
SNAP Newspaper Group Franchise
Investment $250,000 - $350,000$69,500 - $89,500
Franchise Fee $30,000 - $100,000$29,500 - $49,500
Royalty Fee 6%-
Advertising Fee --
Year Founded 2002-
Year Franchised 2006-
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee $5000-


Business Experience Requirements
 
The HomeMag Franchise
SNAP Newspaper Group Franchise
Experience The Ideal Candidate Will Have * Strong Business and/or business-to-business sales experience * Desire and Talent to lead an Effective and Productive Team * Working and Applicable Knowledge of your Desired Market * A Full-time Commitment to your Success * The Commitment to follow our very Successful and Proven Systems Applicants must demonstrate a strong desire to own and operate their own successful business. SNAP looks for high potential franchise owners who are committed to the business and to making it a success, as well as those with the experience or confidence to relate well to community members and advertisers within. The need for hard work in the operation of a profitable franchise cannot be over-emphasized.

Financing Options
 
The HomeMag Franchise
SNAP Newspaper Group Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
The HomeMag Franchise
SNAP Newspaper Group Franchise
Training No publishing experience is required; we train your entire team at our Franchise Support Center and in your Protected Market. We even help you hire your personnel and find the right office space.New Franchisees receive training for themselves and their key people for two (2) full Weeks including both practical and on-the-job instruction. Training will be provided at a SNAP location for 5 days and an additional 5 days at the Franchisees office or territory.
Support Vendors are in Place � your Printers are pre-negotiated with nationally managed pricing and Quality Control. The US Postal Service is ready with your National Account status and pre-arranged postal discounts. All other Vendors including Call-Tracking, CRM/SFA system, Residential List, and a few others are in place, pre-negotiated, and waiting for you. We're involved with you from day one throughout the life of your magazine. From the initial training to your first issue and throughout every magazine thereafter, we'll be involved along the way. Our industry leading support team works with you to ensure that every Ad is created to generate leads � every Issue. Our job is to Support your efforts, and that includes keeping you on task toward producing the biggest and best magazine possible month after month. We develop marketing collateral, your web presence, digital magazines, new-hire and personnel management techniques, and we also work and refine your mailing lists, your call-tracking system, and provide regularly scheduled email campaigns on your behalf � to name a few.-
Marketing --
Operations --

Expansion Plans
 
The HomeMag Franchise
SNAP Newspaper Group Franchise
US Expansion --
Canada Expansion --
International Expansion --

Company Overviews

About The HomeMag

The Magazine is the FranchiseTheHomeMag is your leading local home improvement direct mail Magazine. The Magazine is the Franchise, and its success is directly connected to each Publisher - our franchisee. Our franchisees publish their local edition of TheHomeMag by leading their team of sales consultants and office staff toward the best publication each month. TheHomeMag is the leading advertising vehicle for home improvement professionals available and under your direction, guidance and effort, is the ideal business opportunity. Our Product is AdvertisingTheHomeMag is comprised entirely of advertisements with absolutely no articles, editorials or advertorials. We create our advertising through a unique process designed to specifically generate consistent home improvement leads for our clients. By combining a great looking magazine with local home improvement businesses, the homeowner receives a consistent and reliable resource for updating and improving their home without ever lifting a finger - with the exception of dialing a phone number.
Why TheHomeMag? * Innovative & Proprietary Lead Generating, Call-to-Action Ad Design Process. * Home Improvement is currently a $300B/year industry, projected to reach $380B/yr by 2013. * Protected full-market territories with only 72 very viable markets remaining (09/09). * Unique and one-of-a-kind Support system. We are your back-office. * Price of a Sandwich shop, but with the Revenue of a 5-star Restaurant. * 5-Day work week: you can Work to Live well, not Live to Work more. * Minimum overhead while your Operating Capital remains yours. * Proprietary Call-Tracking System means you and your clients measure real advertising results. Who Are We Looking For? We are seeking Intrapreneurs: those that thrive in an existing system yet are still driven by an entrepreneurial spirit. Do you have that ambition to launch a new venture in your local market? Are you a visionary that sees potential when others see risk? Are you ready to drive a system designed for success? If this speaks to you, then we encourage you to explore a little further into TheHomeMag, the nation's leading home improvement publication.
 
The total investment necessary to begin operation of a Standard Market TheHomeMag franchise is $250,000. This includes $61,485 that must be paid to the franchisor. The total investment necessary to begin operation of a Hometown Market TheHomeMag franchise is $175,000. This includes $31,485 that must be paid to the franchisor. The total investment necessary to begin operation of a Double Market TheHomeMag franchise is $350,000. This includes $101,485 that must be paid to the franchisor.

About SNAP Newspaper Group

Almost everyone is aware of the tremendous boom in franchising that has occurred in the world during the last twenty years. But, why has it been so successful, and how does it work? Most understand it as a means for independent entrepreneurs to go into business for themselves in order to distribute various goods or services. There is no definition that holds true in all cases. However, in general terms, franchising is a method of distribution or marketing in which a company (the "Franchisor") grants by contract to an individual, or other company (the "Franchisee") the right to carry on a business in a prescribed way, in a particular location or area, for a specified period. The Franchisee is licensed to sell a product or service to the public. In return, the Franchisor receives a royalty for support and expertise given under a common name. The strong and growing popularity of franchising around the world has resulted from the built-in advantages that franchises enjoy over the newly started independent business. Some of these advantages are: * A recognizable brand name * Professional assistance in demographic studies and market analysis, financial planning, employee training, start-up and ongoing support * Head office support and assistance in such areas as marketing and sales, research, accounting systems, etc. * Full publication design and output Indeed, statistics show that while an independently owned and operated business stands a seventy to eighty percent chance of failure in the first two years, a newly opened franchise business has over an eighty percent chance of success during the same period. You owe it to yourself to thoroughly investigate any business opportunity that comes along. We will be more than happy to spend whatever time is required to review all the facts regarding franchising in general and a SNAP Franchise opportunity in particular.