The HomeMag vs LIVING WELL Magazine Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of The HomeMag vs LIVING WELL Magazine including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
The HomeMag Franchise
LIVING WELL Magazine Franchise
Investment $250,000 - $350,000$44,200 - $76,000
Franchise Fee $30,000 - $100,000$30,000
Royalty Fee 6%-
Advertising Fee --
Year Founded 20022006
Year Franchised 20062009
Term Of Agreement 10 years7 years
Term Of Agreement 10 years7 years
Renewal Fee $5000-


Business Experience Requirements
 
The HomeMag Franchise
LIVING WELL Magazine Franchise
Experience The Ideal Candidate Will Have * Strong Business and/or business-to-business sales experience * Desire and Talent to lead an Effective and Productive Team * Working and Applicable Knowledge of your Desired Market * A Full-time Commitment to your Success * The Commitment to follow our very Successful and Proven Systems -

Financing Options
 
The HomeMag Franchise
LIVING WELL Magazine Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
The HomeMag Franchise
LIVING WELL Magazine Franchise
Training No publishing experience is required; we train your entire team at our Franchise Support Center and in your Protected Market. We even help you hire your personnel and find the right office space.-
Support Vendors are in Place � your Printers are pre-negotiated with nationally managed pricing and Quality Control. The US Postal Service is ready with your National Account status and pre-arranged postal discounts. All other Vendors including Call-Tracking, CRM/SFA system, Residential List, and a few others are in place, pre-negotiated, and waiting for you. We're involved with you from day one throughout the life of your magazine. From the initial training to your first issue and throughout every magazine thereafter, we'll be involved along the way. Our industry leading support team works with you to ensure that every Ad is created to generate leads � every Issue. Our job is to Support your efforts, and that includes keeping you on task toward producing the biggest and best magazine possible month after month. We develop marketing collateral, your web presence, digital magazines, new-hire and personnel management techniques, and we also work and refine your mailing lists, your call-tracking system, and provide regularly scheduled email campaigns on your behalf � to name a few.-
Marketing --
Operations --

Expansion Plans
 
The HomeMag Franchise
LIVING WELL Magazine Franchise
US Expansion -Yes
Canada Expansion --
International Expansion --

Company Overviews

About The HomeMag

The Magazine is the FranchiseTheHomeMag is your leading local home improvement direct mail Magazine. The Magazine is the Franchise, and its success is directly connected to each Publisher - our franchisee. Our franchisees publish their local edition of TheHomeMag by leading their team of sales consultants and office staff toward the best publication each month. TheHomeMag is the leading advertising vehicle for home improvement professionals available and under your direction, guidance and effort, is the ideal business opportunity. Our Product is AdvertisingTheHomeMag is comprised entirely of advertisements with absolutely no articles, editorials or advertorials. We create our advertising through a unique process designed to specifically generate consistent home improvement leads for our clients. By combining a great looking magazine with local home improvement businesses, the homeowner receives a consistent and reliable resource for updating and improving their home without ever lifting a finger - with the exception of dialing a phone number.
Why TheHomeMag? * Innovative & Proprietary Lead Generating, Call-to-Action Ad Design Process. * Home Improvement is currently a $300B/year industry, projected to reach $380B/yr by 2013. * Protected full-market territories with only 72 very viable markets remaining (09/09). * Unique and one-of-a-kind Support system. We are your back-office. * Price of a Sandwich shop, but with the Revenue of a 5-star Restaurant. * 5-Day work week: you can Work to Live well, not Live to Work more. * Minimum overhead while your Operating Capital remains yours. * Proprietary Call-Tracking System means you and your clients measure real advertising results. Who Are We Looking For? We are seeking Intrapreneurs: those that thrive in an existing system yet are still driven by an entrepreneurial spirit. Do you have that ambition to launch a new venture in your local market? Are you a visionary that sees potential when others see risk? Are you ready to drive a system designed for success? If this speaks to you, then we encourage you to explore a little further into TheHomeMag, the nation's leading home improvement publication.
 
The total investment necessary to begin operation of a Standard Market TheHomeMag franchise is $250,000. This includes $61,485 that must be paid to the franchisor. The total investment necessary to begin operation of a Hometown Market TheHomeMag franchise is $175,000. This includes $31,485 that must be paid to the franchisor. The total investment necessary to begin operation of a Double Market TheHomeMag franchise is $350,000. This includes $101,485 that must be paid to the franchisor.

About LIVING WELL Magazine

NO LONGER FRANCHISING

Since 2006, LIVING WELL Magazine has successfully been bringing top professionals to it's targeted local market readers, those 50 and older with mid-to-upper level incomes. It is no secret that these individuals make up one of the fastest growing segments of the population. They need and welcome quality health and wellness, legal and financial, and lifestyle information. LIVING WELL Magazine advertisers, who also contribute their educational and informative articles to the full-color pages of our premier publication, align themselves with an elite company that helps them effectively reach large numbers of potential clients and at a very affordable cost that is much less than either direct mail or placing ads in local newspapers. LIVING WELL Magazine offers its franchisees the opportunity to be an important asset serving seniors in their local communities while working from home part time and supplementing their income with a single market, or establishing a new fulltime career developing multiple markets in their area. No publishing experience is required. If you have the ambition to succeed, you enjoy meeting and working with top professionals in your area, want to work from home at your own pace, and want to provide an educational and informative service to the people in your community, then the LIVING WELL Magazine opportunity may be the right one for you.