The HomeMag vs The WAITING GAME Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of The HomeMag vs The WAITING GAME including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
The HomeMag Franchise
The WAITING GAME Franchise
Investment $250,000 - $350,000$7,500 - And Up
Franchise Fee $30,000 - $100,000$7,500
Royalty Fee 6%-
Advertising Fee --
Year Founded 20022009
Year Franchised 20062011
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee $5000-


Business Experience Requirements
 
The HomeMag Franchise
The WAITING GAME Franchise
Experience The Ideal Candidate Will Have * Strong Business and/or business-to-business sales experience * Desire and Talent to lead an Effective and Productive Team * Working and Applicable Knowledge of your Desired Market * A Full-time Commitment to your Success * The Commitment to follow our very Successful and Proven Systems -

Financing Options
 
The HomeMag Franchise
The WAITING GAME Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
The HomeMag Franchise
The WAITING GAME Franchise
Training No publishing experience is required; we train your entire team at our Franchise Support Center and in your Protected Market. We even help you hire your personnel and find the right office space.We offer a 2 ½-day "boot camp" style training, held in Tampa, Florida, that takes you through all aspects of your new business. Each franchisee is provided a 150+ page operations manual designed to be a self-teaching tool and that takes you step-by-step through your business procedures. In addition, each franchisee is provided access to our Franchisee-Only Intranet, which provides a forum for franchisees to communicate, as well as access all forms, updates, documents, and online refresher training modules.
Support Vendors are in Place � your Printers are pre-negotiated with nationally managed pricing and Quality Control. The US Postal Service is ready with your National Account status and pre-arranged postal discounts. All other Vendors including Call-Tracking, CRM/SFA system, Residential List, and a few others are in place, pre-negotiated, and waiting for you. We're involved with you from day one throughout the life of your magazine. From the initial training to your first issue and throughout every magazine thereafter, we'll be involved along the way. Our industry leading support team works with you to ensure that every Ad is created to generate leads � every Issue. Our job is to Support your efforts, and that includes keeping you on task toward producing the biggest and best magazine possible month after month. We develop marketing collateral, your web presence, digital magazines, new-hire and personnel management techniques, and we also work and refine your mailing lists, your call-tracking system, and provide regularly scheduled email campaigns on your behalf � to name a few.-
Marketing --
Operations --

Expansion Plans
 
The HomeMag Franchise
The WAITING GAME Franchise
US Expansion -Yes
Canada Expansion --
International Expansion --

Company Overviews

About The HomeMag

The Magazine is the FranchiseTheHomeMag is your leading local home improvement direct mail Magazine. The Magazine is the Franchise, and its success is directly connected to each Publisher - our franchisee. Our franchisees publish their local edition of TheHomeMag by leading their team of sales consultants and office staff toward the best publication each month. TheHomeMag is the leading advertising vehicle for home improvement professionals available and under your direction, guidance and effort, is the ideal business opportunity. Our Product is AdvertisingTheHomeMag is comprised entirely of advertisements with absolutely no articles, editorials or advertorials. We create our advertising through a unique process designed to specifically generate consistent home improvement leads for our clients. By combining a great looking magazine with local home improvement businesses, the homeowner receives a consistent and reliable resource for updating and improving their home without ever lifting a finger - with the exception of dialing a phone number.
Why TheHomeMag? * Innovative & Proprietary Lead Generating, Call-to-Action Ad Design Process. * Home Improvement is currently a $300B/year industry, projected to reach $380B/yr by 2013. * Protected full-market territories with only 72 very viable markets remaining (09/09). * Unique and one-of-a-kind Support system. We are your back-office. * Price of a Sandwich shop, but with the Revenue of a 5-star Restaurant. * 5-Day work week: you can Work to Live well, not Live to Work more. * Minimum overhead while your Operating Capital remains yours. * Proprietary Call-Tracking System means you and your clients measure real advertising results. Who Are We Looking For? We are seeking Intrapreneurs: those that thrive in an existing system yet are still driven by an entrepreneurial spirit. Do you have that ambition to launch a new venture in your local market? Are you a visionary that sees potential when others see risk? Are you ready to drive a system designed for success? If this speaks to you, then we encourage you to explore a little further into TheHomeMag, the nation's leading home improvement publication.
 
The total investment necessary to begin operation of a Standard Market TheHomeMag franchise is $250,000. This includes $61,485 that must be paid to the franchisor. The total investment necessary to begin operation of a Hometown Market TheHomeMag franchise is $175,000. This includes $31,485 that must be paid to the franchisor. The total investment necessary to begin operation of a Double Market TheHomeMag franchise is $350,000. This includes $101,485 that must be paid to the franchisor.

About The WAITING GAME

JOIN ONE OF THE FASTEST GROWING NEW FRANCHISES ... Are you looking for an opportunity that: Is Home-based - giving you a flexible lifestyle? Requires Low investment - less out-of-pocket? Provides Financial Independence - so you're in control? If so, then The WAITING GAME® may be the perfect opportunity for you to combine your passion for sales and a flexible lifestyle with a great way to earn a living. The WAITING GAME® is a FREE, full color, interactive, incentive-based publication that can be seen 365 days a year. It is published monthly and distributed anywhere consumers experience wait times�" doctors’ offices, dentists’ offices, urgent cares, local schools, hotels, senior centers, clubs, martial arts centers, gymnastic clubs, car washes, dance studio’s and just about anywhere with a waiting room. The goal of The WAITING GAME® is to entertain and engage consumers while providing valuable incentives to visit local businesses. We strive maximize enjoyment for our readers and exposure for our advertisers. TWG was developed as a cost effective, targeted marketing tool for small business owners to effectively spend the dollars they have, in their target market (the 3-5 mile radius from which most businesses generate 80% of their customers). TWG has evolved to be an effective tool for businesses of all sizes, whether it is the only thing they do or whether it is just a supplement to their advertising program. Consumers spend an average of 45 minutes interacting with TWG and they almost always take it with them.