The HomeMag vs SportsXpress Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of The HomeMag vs SportsXpress including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
The HomeMag Franchise
SportsXpress Franchise
Investment $125,000 - $225,000 $15,000 - And Up
Franchise Fee $30,000 - $100,000 $15,000
Royalty Fee 6% 10% which includes a 2% towards training fund
Advertising Fee - -
Year Founded 2002 -
Year Franchised 2006 -
Term Of Agreement 10 years -
Term Of Agreement 10 years -
Renewal Fee $5000 -


Business Experience Requirements

 
The HomeMag Franchise
SportsXpress Franchise
Experience The Ideal Candidate Will Have * Strong Business and/or business-to-business sales experience * Desire and Talent to lead an Effective and Productive Team * Working and Applicable Knowledge of your Desired Market * A Full-time Commitment to your Success * The Commitment to follow our very Successful and Proven Systems * Passion for sports * Strong people skills * Small financial investment

Financing Options

 
The HomeMag Franchise
SportsXpress Franchise
  In-House/3rd Party In-House/3rd Party
Franchise Fees -/- -/-
Start-up Costs -/- -/-
Equipment -/- -/-
Inventory -/- -/-
Receivables -/- -/-
Payroll -/- -/-

Training & Support

 
The HomeMag Franchise
SportsXpress Franchise
Training No publishing experience is required; we train your entire team at our Franchise Support Center and in your Protected Market. We even help you hire your personnel and find the right office space. -
Support Vendors are in Place your Printers are pre-negotiated with nationally managed pricing and Quality Control. The US Postal Service is ready with your National Account status and pre-arranged postal discounts. All other Vendors including Call-Tracking, CRM/SFA system, Residential List, and a few others are in place, pre-negotiated, and waiting for you. We're involved with you from day one throughout the life of your magazine. From the initial training to your first issue and throughout every magazine thereafter, we'll be involved along the way. Our industry leading support team works with you to ensure that every Ad is created to generate leads every Issue. Our job is to Support your efforts, and that includes keeping you on task toward producing the biggest and best magazine possible month after month. We develop marketing collateral, your web presence, digital magazines, new-hire and personnel management techniques, and we also work and refine your mailing lists, your call-tracking system, and provide regularly scheduled email campaigns on your behalf to name a few. -
Marketing - -
Operations - -

Expansion Plans

 
The HomeMag Franchise
SportsXpress Franchise
US Expansion - Yes
Canada Expansion - Yes
International Expansion - -

Start-Up Costs and Fees Mobile

Investment
The HomeMag Franchise
$125,000 - $225,000
SportsXpress Franchise
$15,000 - And Up
Franchise Fee
The HomeMag Franchise
$30,000 - $100,000
SportsXpress Franchise
$15,000
Royalty Fee
The HomeMag Franchise
6%
SportsXpress Franchise
10% which includes a 2% towards training fund
Advertising Fee
The HomeMag Franchise
-
SportsXpress Franchise
-
Year Founded
The HomeMag Franchise
2002
SportsXpress Franchise
-
Year Franchised
The HomeMag Franchise
2006
SportsXpress Franchise
-
Term Of Agreement
The HomeMag Franchise
10 years
SportsXpress Franchise
-
Renewal Fee
The HomeMag Franchise
$5000
SportsXpress Franchise
-


Business Experience Requirements

Experience
The HomeMag Franchise
The Ideal Candidate Will Have * Strong Business and/or business-to-business sales experience * Desire and Talent to lead an Effective and Productive Team * Working and Applicable Knowledge of your Desired Market * A Full-time Commitment to your Success * The Commitment to follow our very Successful and Proven Systems
SportsXpress Franchise
* Passion for sports * Strong people skills * Small financial investment

Financing Options

  In-House/3rd Party
Franchise Fees
The HomeMag Franchise
-/-
SportsXpress Franchise
-/-
Start-up Costs
The HomeMag Franchise
-/-
SportsXpress Franchise
-/-
Equipment
The HomeMag Franchise
-/-
SportsXpress Franchise
-/-
Inventory
The HomeMag Franchise
-/-
SportsXpress Franchise
-/-
Receivables
The HomeMag Franchise
-/-
SportsXpress Franchise
-/-
Payroll
The HomeMag Franchise
-/-
SportsXpress Franchise
-/-

Training & Support

Training
The HomeMag Franchise
No publishing experience is required; we train your entire team at our Franchise Support Center and in your Protected Market. We even help you hire your personnel and find the right office space.
SportsXpress Franchise
-
Support
The HomeMag Franchise
Vendors are in Place your Printers are pre-negotiated with nationally managed pricing and Quality Control. The US Postal Service is ready with your National Account status and pre-arranged postal discounts. All other Vendors including Call-Tracking, CRM/SFA system, Residential List, and a few others are in place, pre-negotiated, and waiting for you. We're involved with you from day one throughout the life of your magazine. From the initial training to your first issue and throughout every magazine thereafter, we'll be involved along the way. Our industry leading support team works with you to ensure that every Ad is created to generate leads every Issue. Our job is to Support your efforts, and that includes keeping you on task toward producing the biggest and best magazine possible month after month. We develop marketing collateral, your web presence, digital magazines, new-hire and personnel management techniques, and we also work and refine your mailing lists, your call-tracking system, and provide regularly scheduled email campaigns on your behalf to name a few.
SportsXpress Franchise
-
Marketing
The HomeMag Franchise
-
SportsXpress Franchise
-
Operations
The HomeMag Franchise
-
SportsXpress Franchise
-

Expansion Plans

US Expansion
The HomeMag Franchise
-
SportsXpress Franchise
Yes
Canada Expansion
The HomeMag Franchise
-
SportsXpress Franchise
Yes
International Expansion
The HomeMag Franchise
-
SportsXpress Franchise
-

Company Overviews

About The HomeMag

The Magazine is the Franchise TheHomeMag is your leading local home improvement direct mail Magazine. The Magazine is the Franchise, and its success is directly connected to each Publisher - our franchisee. Our franchisees publish their local edition of TheHomeMag by leading their team of sales consultants and office staff toward the best publication each month. TheHomeMag is the leading advertising vehicle for home improvement professionals available and under your direction, guidance and effort, is the ideal business opportunity. Our Product is Advertising TheHomeMag is comprised entirely of advertisements with absolutely no articles, editorials or advertorials. We create our advertising through a unique process designed to specifically generate consistent home improvement leads for our clients. By combining a great looking magazine with local home improvement businesses, the homeowner receives a consistent and reliable resource for updating and improving their home without ever lifting a finger - with the exception of dialing a phone number. Why TheHomeMag? * Innovative & Proprietary Lead Generating, Call-to-Action Ad Design Process. * Home Improvement is currently a $300B/year industry, projected to reach $380B/yr by 2013. * Protected full-market territories with only 72 very viable markets remaining (09/09). * Unique and one-of-a-kind Support system. We are your back-office. * Price of a Sandwich shop, but with the Revenue of a 5-star Restaurant. * 5-Day work week: you can Work to Live well, not Live to Work more. * Minimum overhead while your Operating Capital remains yours. * Proprietary Call-Tracking System means you and your clients measure real advertising results. Who Are We Looking For? We are seeking Intrapreneurs: those that thrive in an existing system yet are still driven by an entrepreneurial spirit. Do you have that ambition to launch a new venture in your local market? Are you a visionary that sees potential when others see risk? Are you ready to drive a system designed for success? If this speaks to you, then we encourage you to explore a little further into TheHomeMag, the nation's leading home improvement publication.

About SportsXpress

SportsXpress is a grassroots, multi-media publishing platform dedicated exclusively to the community sports lifestyle! We’re all about the athletes, their teams, coaches, families, volunteers and fans. We publish real life stories and include all ages and skill levels.

Our business plan was derived from the evident lack of coverage of local organized sports. Through discussions with numerous groups and associations we also discovered those involved in local sports view it as more of a "lifestyle" - an important part of their identity. Later, we discovered the local sports scene is one of the largest lifestyle segments in any community and across the country.

In the spring of 2008 we launched a test model and have been developing the playbook ever since.

We are excited to invite you to be a part of this distinct lifestyle - one that we call a “hidden economy”, and look forward to working with you on developing your winning game plan.