The HomeMag vs N2 Publishing Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of The HomeMag vs N2 Publishing including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
The HomeMag Franchise
N2 Publishing Franchise
Investment $250,000 - $350,000$975 - $9,800
Franchise Fee $30,000 - $100,000$570
Royalty Fee 6%15%
Advertising Fee --
Year Founded 20022004
Year Franchised 20062016
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee $5000-


Business Experience Requirements
 
The HomeMag Franchise
N2 Publishing Franchise
Experience The Ideal Candidate Will Have * Strong Business and/or business-to-business sales experience * Desire and Talent to lead an Effective and Productive Team * Working and Applicable Knowledge of your Desired Market * A Full-time Commitment to your Success * The Commitment to follow our very Successful and Proven Systems -

Financing Options
 
The HomeMag Franchise
N2 Publishing Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
The HomeMag Franchise
N2 Publishing Franchise
Training No publishing experience is required; we train your entire team at our Franchise Support Center and in your Protected Market. We even help you hire your personnel and find the right office space. Classroom Training: 16 hours
Support Vendors are in Place � your Printers are pre-negotiated with nationally managed pricing and Quality Control. The US Postal Service is ready with your National Account status and pre-arranged postal discounts. All other Vendors including Call-Tracking, CRM/SFA system, Residential List, and a few others are in place, pre-negotiated, and waiting for you. We're involved with you from day one throughout the life of your magazine. From the initial training to your first issue and throughout every magazine thereafter, we'll be involved along the way. Our industry leading support team works with you to ensure that every Ad is created to generate leads � every Issue. Our job is to Support your efforts, and that includes keeping you on task toward producing the biggest and best magazine possible month after month. We develop marketing collateral, your web presence, digital magazines, new-hire and personnel management techniques, and we also work and refine your mailing lists, your call-tracking system, and provide regularly scheduled email campaigns on your behalf � to name a few.Newsletter Meetings/Conventions Online Support Field Operations Proprietary Software Franchisee Intranet Platform
Marketing -Ad Templates National Media Regional Advertising ocial media
Operations --

Expansion Plans
 
The HomeMag Franchise
N2 Publishing Franchise
US Expansion -Yes
Canada Expansion --
International Expansion --

Company Overviews

About The HomeMag

The Magazine is the FranchiseTheHomeMag is your leading local home improvement direct mail Magazine. The Magazine is the Franchise, and its success is directly connected to each Publisher - our franchisee. Our franchisees publish their local edition of TheHomeMag by leading their team of sales consultants and office staff toward the best publication each month. TheHomeMag is the leading advertising vehicle for home improvement professionals available and under your direction, guidance and effort, is the ideal business opportunity. Our Product is AdvertisingTheHomeMag is comprised entirely of advertisements with absolutely no articles, editorials or advertorials. We create our advertising through a unique process designed to specifically generate consistent home improvement leads for our clients. By combining a great looking magazine with local home improvement businesses, the homeowner receives a consistent and reliable resource for updating and improving their home without ever lifting a finger - with the exception of dialing a phone number.
Why TheHomeMag? * Innovative & Proprietary Lead Generating, Call-to-Action Ad Design Process. * Home Improvement is currently a $300B/year industry, projected to reach $380B/yr by 2013. * Protected full-market territories with only 72 very viable markets remaining (09/09). * Unique and one-of-a-kind Support system. We are your back-office. * Price of a Sandwich shop, but with the Revenue of a 5-star Restaurant. * 5-Day work week: you can Work to Live well, not Live to Work more. * Minimum overhead while your Operating Capital remains yours. * Proprietary Call-Tracking System means you and your clients measure real advertising results. Who Are We Looking For? We are seeking Intrapreneurs: those that thrive in an existing system yet are still driven by an entrepreneurial spirit. Do you have that ambition to launch a new venture in your local market? Are you a visionary that sees potential when others see risk? Are you ready to drive a system designed for success? If this speaks to you, then we encourage you to explore a little further into TheHomeMag, the nation's leading home improvement publication.
 
The total investment necessary to begin operation of a Standard Market TheHomeMag franchise is $250,000. This includes $61,485 that must be paid to the franchisor. The total investment necessary to begin operation of a Hometown Market TheHomeMag franchise is $175,000. This includes $31,485 that must be paid to the franchisor. The total investment necessary to begin operation of a Double Market TheHomeMag franchise is $350,000. This includes $101,485 that must be paid to the franchisor.

About N2 Publishing

N2 Publishing’s story began when two friends acknowledged they wanted more from life. More time to spend with their young, growing families. More financial freedom and control. More of their personal beliefs and values reflected in a brand. More opportunities and rewards for hard-working team members.
We create customized, high-quality publications for members of exclusive communities so that, through resident-submitted stories and photos shared within, they can learn about their neighbors. The result: highly-anticipated monthly publications that echo the distinct voice of the neighborhood and reflect the community itself.

Why Print?
N2 Publishing’s consistent growth rate has landed us on the Inc. 5000 for seven consecutive years. But despite our progress, the digital era still has people wondering why N2 Publishing chooses to build our business in a traditional industry. So, here’s the easy answer: Print works for us. And, more importantly, it works for our partners and it’s what our residents want.
The feel. The smell. The look. The sound. Print engages the senses in a way digital never will. It offers the eyes a much-needed screen break. It’s a simple tool… no threat of viruses and no dependency on wifi to be kept up to date on local stories. For our advertisers, print’s audience is controlled, intentional, and specific in a way that other advertising opportunities can’t be. And printed products are lasting, which means N2 Publishing remains on the coffee tables of residents for as long as they like.

Want more out of your work life? At N2 Publishing, we're as much about getting the job done as we are about making time to spend with loved ones and following the passions outside of work. If this sounds like the "more" you're missing, we'd love to meet you.