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Updated RecentlyThe HomeMag vs Lifestyle Publications Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of The HomeMag vs Lifestyle Publications including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $250,000 - $350,000 | $8,850 - $16,400 |
| Franchise Fee | $30,000 - $100,000 | $8,000 |
| Royalty Fee | 6% | - |
| Advertising Fee | - | - |
| Year Founded | 2002 | 2009 |
| Year Franchised | 2006 | 2020 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | $5000 | - |
Business Experience Requirements |
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| Experience | The Ideal Candidate Will Have * Strong Business and/or business-to-business sales experience * Desire and Talent to lead an Effective and Productive Team * Working and Applicable Knowledge of your Desired Market * A Full-time Commitment to your Success * The Commitment to follow our very Successful and Proven Systems | Lifestyle Publications is seeking highly motivated individuals, with a sales and/or business ownership background, to launch and run a luxury magazine within their local community. Our most successful candidates exhibit: A high amount of personal discipline The drive to win An amiable personality that naturally attracts others |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | No publishing experience is required; we train your entire team at our Franchise Support Center and in your Protected Market. We even help you hire your personnel and find the right office space. | - |
| Support | Vendors are in Place � your Printers are pre-negotiated with nationally managed pricing and Quality Control. The US Postal Service is ready with your National Account status and pre-arranged postal discounts. All other Vendors including Call-Tracking, CRM/SFA system, Residential List, and a few others are in place, pre-negotiated, and waiting for you. We're involved with you from day one throughout the life of your magazine. From the initial training to your first issue and throughout every magazine thereafter, we'll be involved along the way. Our industry leading support team works with you to ensure that every Ad is created to generate leads � every Issue. Our job is to Support your efforts, and that includes keeping you on task toward producing the biggest and best magazine possible month after month. We develop marketing collateral, your web presence, digital magazines, new-hire and personnel management techniques, and we also work and refine your mailing lists, your call-tracking system, and provide regularly scheduled email campaigns on your behalf � to name a few. | - |
| Marketing | - | - |
| Operations | - | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | - | - |
| International Expansion | - | - |
Company Overviews
About The HomeMag
The Magazine is the FranchiseTheHomeMag is your leading local home improvement direct mail Magazine. The Magazine is the Franchise, and its success is directly connected to each Publisher - our franchisee. Our franchisees publish their local edition of TheHomeMag by leading their team of sales consultants and office staff toward the best publication each month. TheHomeMag is the leading advertising vehicle for home improvement professionals available and under your direction, guidance and effort, is the ideal business opportunity.
Our Product is AdvertisingTheHomeMag is comprised entirely of advertisements with absolutely no articles, editorials or advertorials. We create our advertising through a unique process designed to specifically generate consistent home improvement leads for our clients. By combining a great looking magazine with local home improvement businesses, the homeowner receives a consistent and reliable resource for updating and improving their home without ever lifting a finger - with the exception of dialing a phone number.
Why TheHomeMag?
* Innovative & Proprietary Lead Generating, Call-to-Action Ad Design Process.
* Home Improvement is currently a $300B/year industry, projected to reach $380B/yr by 2013.
* Protected full-market territories with only 72 very viable markets remaining (09/09).
* Unique and one-of-a-kind Support system. We are your back-office.
* Price of a Sandwich shop, but with the Revenue of a 5-star Restaurant.
* 5-Day work week: you can Work to Live well, not Live to Work more.
* Minimum overhead while your Operating Capital remains yours.
* Proprietary Call-Tracking System means you and your clients measure real advertising results.
Who Are We Looking For?
We are seeking Intrapreneurs: those that thrive in an existing system yet are still driven by an entrepreneurial spirit. Do you have that ambition to launch a new venture in your local market? Are you a visionary that sees potential when others see risk? Are you ready to drive a system designed for success? If this speaks to you, then we encourage you to explore a little further into TheHomeMag, the nation's leading home improvement publication.
The total investment necessary to begin operation of a Standard Market TheHomeMag franchise is $250,000. This includes $61,485 that must be
paid to the franchisor. The total investment necessary to begin
operation of a Hometown Market TheHomeMag franchise is $175,000. This
includes $31,485 that must be paid to the franchisor. The total
investment necessary to begin operation of a Double Market TheHomeMag
franchise is $350,000. This includes $101,485 that must be paid to the
franchisor.
About Lifestyle Publications
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Inspired by community.
Lifestyle Publications connects and inspires communities through locally-focused magazines
mailed directly to local homes and businesses. Our publications fulfill a need in cities that once
felt disconnected and isolated. This sense of community has spread from coast to coast and,
best of all, it requires no publishing experience!
From learning about people in the community and neighborhood heroes,
to introducing new restaurants and entertainment venues around town,
each issue is created for the residents of the community.
- Started 2009
- 60 magazines coast to coast
- Awared INC 5000 fastest growing companies in back-to-back years
- Direct mailed to 10,000 of the most affluent homes in a given city (suburb) that our advertisers are seeking
- Reach within a 10 - 15 mile radius with each publication
- Hyper-local content so readers “bump into” people they know every month they open the publication
- Initial publication in print in as little as 3 - 4 months
- Initial earnings of about $4,000 with initial publication
- Typical earnings ranging from $82,000 - $720,000 annually
Learn more about the opportunity and what it entails.