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Updated RecentlyThe HomeMag vs Natural Awakenings Magazine Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of The HomeMag vs Natural Awakenings Magazine including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $250,000 - $350,000 | $63,300 - $120,550 |
| Franchise Fee | $30,000 - $100,000 | $49,500 |
| Royalty Fee | 6% | - |
| Advertising Fee | - | - |
| Year Founded | 2002 | 1993 |
| Year Franchised | 2006 | 1999 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | $5000 | - |
Business Experience Requirements |
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| Experience | The Ideal Candidate Will Have * Strong Business and/or business-to-business sales experience * Desire and Talent to lead an Effective and Productive Team * Working and Applicable Knowledge of your Desired Market * A Full-time Commitment to your Success * The Commitment to follow our very Successful and Proven Systems | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | No publishing experience is required; we train your entire team at our Franchise Support Center and in your Protected Market. We even help you hire your personnel and find the right office space. | - |
| Support | Vendors are in Place � your Printers are pre-negotiated with nationally managed pricing and Quality Control. The US Postal Service is ready with your National Account status and pre-arranged postal discounts. All other Vendors including Call-Tracking, CRM/SFA system, Residential List, and a few others are in place, pre-negotiated, and waiting for you. We're involved with you from day one throughout the life of your magazine. From the initial training to your first issue and throughout every magazine thereafter, we'll be involved along the way. Our industry leading support team works with you to ensure that every Ad is created to generate leads � every Issue. Our job is to Support your efforts, and that includes keeping you on task toward producing the biggest and best magazine possible month after month. We develop marketing collateral, your web presence, digital magazines, new-hire and personnel management techniques, and we also work and refine your mailing lists, your call-tracking system, and provide regularly scheduled email campaigns on your behalf � to name a few. | - |
| Marketing | - | - |
| Operations | - | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | - | - |
| International Expansion | - | - |
Company Overviews
About The HomeMag
The Magazine is the FranchiseTheHomeMag is your leading local home improvement direct mail Magazine. The Magazine is the Franchise, and its success is directly connected to each Publisher - our franchisee. Our franchisees publish their local edition of TheHomeMag by leading their team of sales consultants and office staff toward the best publication each month. TheHomeMag is the leading advertising vehicle for home improvement professionals available and under your direction, guidance and effort, is the ideal business opportunity.
Our Product is AdvertisingTheHomeMag is comprised entirely of advertisements with absolutely no articles, editorials or advertorials. We create our advertising through a unique process designed to specifically generate consistent home improvement leads for our clients. By combining a great looking magazine with local home improvement businesses, the homeowner receives a consistent and reliable resource for updating and improving their home without ever lifting a finger - with the exception of dialing a phone number.
Why TheHomeMag?
* Innovative & Proprietary Lead Generating, Call-to-Action Ad Design Process.
* Home Improvement is currently a $300B/year industry, projected to reach $380B/yr by 2013.
* Protected full-market territories with only 72 very viable markets remaining (09/09).
* Unique and one-of-a-kind Support system. We are your back-office.
* Price of a Sandwich shop, but with the Revenue of a 5-star Restaurant.
* 5-Day work week: you can Work to Live well, not Live to Work more.
* Minimum overhead while your Operating Capital remains yours.
* Proprietary Call-Tracking System means you and your clients measure real advertising results.
Who Are We Looking For?
We are seeking Intrapreneurs: those that thrive in an existing system yet are still driven by an entrepreneurial spirit. Do you have that ambition to launch a new venture in your local market? Are you a visionary that sees potential when others see risk? Are you ready to drive a system designed for success? If this speaks to you, then we encourage you to explore a little further into TheHomeMag, the nation's leading home improvement publication.
The total investment necessary to begin operation of a Standard Market TheHomeMag franchise is $250,000. This includes $61,485 that must be
paid to the franchisor. The total investment necessary to begin
operation of a Hometown Market TheHomeMag franchise is $175,000. This
includes $31,485 that must be paid to the franchisor. The total
investment necessary to begin operation of a Double Market TheHomeMag
franchise is $350,000. This includes $101,485 that must be paid to the
franchisor.
About Natural Awakenings Magazine
!["Natural]("https://fddexchange.com/wp-content/uploads/2019/01/Natural-Awakenings-300x90.jpg")
With over 50 monthly publications across the US reaching 1.3+ million consumers, Natural Awakenings Publishing Corp is one of the largest publishing companies serving the exploding $300B+ natural health and sustainable living sectors of the U.S. economy - the demographic labeled Lifestyles of Health and Sustainability (LOHAS). One in four adult Americans is part of this marketplace for goods and services in the categories of health and wellness, environmental and ecological living, social justice, personal development, spirituality and socially responsible investing - and there are no signs of its exponential growth slowing.
Natural Awakenings (NA) has been serving the LOHAS market for 25+ years. We know what it takes to reach these consumers - to educate and inform, influence purchasing decisions and promote healthy, green living. We provide exactly what they want, and we prove it again and again in every market we launch a magazine!
UNIQUE CONTENT
NA magazines uniquely combine the latest global and national content with local news, events and calendars that connect consumers, practitioners and vendors in their targeted communities.
ADVERTISING
80% of NA readers purchase products and services as a direct result of ads seen in our magazine. With our tightly-woven network of publishers and fully integrated media platform, your company can reach 1, 2 or all 50+ markets we publish in. Whether you’re seeking to build brand equity, expand your market or increase sales, we can create a custom media campaign to suit your market strategy, sales plan and budget.
FRANCHISES
NA is one of the nation’s largest franchise publishing networks. Despite publishing across the U.S. and Puerto Rico, there are many viable markets both in the States and abroad that are still underserved.
If you are interested in spreading the consciousness of healthy, sustainable living, consider a Natural Awakenings franchise.