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Below is an in-depth analysis and side-by-side comparison of Interior Magic vs Detail Plus including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $33,050 - $100,060 | $500 - $500,000 |
Franchise Fee | $14,900 - $39,900 | N/A |
Royalty Fee | 6% | - |
Advertising Fee | - | - |
Year Founded | 2003 | 1981 |
Year Franchised | 2004 | 1985 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | Yes/Yes | -/- |
Inventory | Yes/Yes | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | On-The-Job Training: 40 hours Classroom Training: 120 hours | At Licensee's Location Manual By Video By Phone |
Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Newsletter Meetings Advertising/Marketing Sales Leads Technical Support Online Support Phone Support |
Marketing | Ad Templates Social media Website development Email marketing Loyalty program/app | - |
Operations | * Franchise can be run from home * Absentee ownership of franchise is NOT allowed. | - Business can be run from home. - Business can be run part-time. - Business can be added on to an existing business. |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | Yes | - |
International Expansion | - | Yes |
Interior Magic offers
#124 on Entrepreneur's ranking of the top 150 franchises offering incentives and other programs to help veterans become franchisees
- Rights to an exclusive territory and use of our U.S. registered trademark.
- All initial start-up equipment and supplies including uniforms, business cards, vehicle signage and invoices.
- 4 weeks of comprehensive training at our corporate headquarters which includes both classroom and “real world” training with one of our expert technicians.
- 1 week of assistance in your chosen market to help jumpstart your business.
- Marketing and sales material as well as guidance on how to market your franchise and “sell your service”.
- The best combination of services in the industry.
- The benefit of over 35 years of combined automotive reconditioning experience.
- Continuous support in the form of a toll-free help line and continuing education as we develop new products and processes.
- Access to superior products at huge discounts through our own line of Interior Magic and Ultimate Finish products.
- Online product ordering system
- Quarterly Newsletter
DETAIL PLUS had its beginnings in the first new car pre-delivery centers of the early 1950's where thousands of new cars were delivered by rail and truck to these centers prior to delivery to the new car dealers.Having to process several hundred cars per day including, washing, waxing, and spot cleaning required automated equipment that would provide high volume capability with high quality results.
Many different systems were developed and utilized in these pre-delivery centers that became the prototype for today's DETAIL PLUS systems.Since that time, DETAIL PLUS has devoted countless hours to research and development to provide the auto appearance industry with equipment and technology that is offered by no other company in the industry, anywhere in the world.
Today DETAIL PLUS has auto appearance centers all over the world using some, or all of the DETAIL PLUS Systems.
DETAIL PLUS is also the only company in the world that offers comprehensive training programs in all phases of the cosmetic car care business. The training programs are supported by manuals, videos, and hundreds of pages of printed materials.