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Updated RecentlyMountain Mudd Espresso vs Coffee Bean & Tea Leaf Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Mountain Mudd Espresso vs Coffee Bean & Tea Leaf including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $162,000 - $298,000 | $3,000,000 - $5,000,000 |
| Franchise Fee | $10,000 | N/A |
| Royalty Fee | 4% | - |
| Advertising Fee | up to 2% | - |
| Year Founded | 1994 | 1963 |
| Year Franchised | 2007 | 1996 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | Sophisticated developers with a proven track record of success, with the experience, capabilities, and resources to grow the brand. Prospective franchisees should have experience in: Multi-unit retail or restaurant operations Franchise operations Commercial real estate |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | - | - |
| Support | - | We have an integrated supply chain with worldwide distribution capabilities, owning the process from seed to cup. Exclusive and proprietary recipes for beverages, pastries, and cafe meals are created by our product development team who ensures each item is crafted to our premium standards. Our real estate and development team assists in store design, stores specifications and construction. Our support team includes a dedicated Franchise Business Manager for day-to-day operations and ongoing support, as well as franchise trainers and training centers in Los Angeles, Kuala Lumpur and Singapore. |
| Marketing | - | Our marketing team provides collateral, resources and guidance to increase brand visibility and help maintain the integrity of The Coffee Bean & Tea Leaf name while continuing to expand and strengthen the brand around the world. |
| Operations | - | - |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | - | - |
| International Expansion | - | - |
Company Overviews
About Mountain Mudd Espresso
Mountain Mudd Espresso drive-thru kiosks offer espressos modeled after
those served in Naples, Italy, as well as coffee, tea and frozen drinks.
Based in Billings, Montana, the company opened its first drive-thru in
1994, and began franchising in 2007. In 2011, Mountain Mudd Espresso was
sold to Cafe International.
About Coffee Bean & Tea Leaf
Founded in 1963, The Coffee Bean & Tea Leaf is the oldest and largest privately-held chain of specialty coffee and tea stores in the United States. With a reputation for excellence, the company is known for its premium, handcrafted, flavorful beverages as well as product innovations including having developed The Original Ice Blended coffee beverage. Stores can be found worldwide in markets such as California, Arizona, Nevada, China, India, Korea, Singapore, Malaysia, Philippines, Indonesia, Israel, Egypt, UAE, Qatar, and Mexico - and continue to expand rapidly.
RETAIL Formats
Traditional Retail
Traditional street side locations and shopping malls represent the majority of The Coffee Bean & Tea Leaf cafes worldwide. Our retail design offers a modern, contemporary look coupled with a highly efficient back-of-house configuration. We have proven to be successful in locations big and small around the world.
Non-Traditional Retail
AIRPORTS
The Coffee Bean & Tea Leaf has over 40 airport locations around the world. We offer the traveler a premium specialty coffee and tea experience wherever they may be, and successfully operate both in-line and free-standing cafes in the airport and travel channels.
UNIVERSITY CAMPUSES
We have a growing number of locations on University Campuses. The Coffee Bean & Tea Leaf provides an environment for students and staff to work and socialize while enjoying our beverage and food offering.
MILITARY BASES
On Military Bases, We are proud to serve members of the United States military and their families.
STORE IN STORE
The Coffee Bean & Tea Leaf offers grocery shoppers Store in Store cafes and kiosks that provide our world class beverages as well as retail products available on grocery store shelves across the United States. For inquiries regarding wholesale distribution, please visit the For Business section of our website.
HOTELS & CASINOS
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