Chicken Salad Chick vs Marcellos Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Chicken Salad Chick vs Marcellos including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Chicken Salad Chick Franchise
Marcellos Franchise
Investment $562,000 - $740,000$350,000 - $1,000,000
Franchise Fee $50,000$25,000
Royalty Fee 5%5%
Advertising Fee 2%-
Year Founded 01998
Year Franchised 01998
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee --


Business Experience Requirements
 
Chicken Salad Chick Franchise
Marcellos Franchise
Experience --

Financing Options
 
Chicken Salad Chick Franchise
Marcellos Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/No-/-
Start-up Costs No/No-/-
Equipment No/No-/-
Inventory No/No-/-
Receivables No/No-/-
Payroll No/No-/-

Training & Support
 
Chicken Salad Chick Franchise
Marcellos Franchise
Training

Ten days of training at Corporate Training Facility in Auburn, Alabama for three key franchise employees

-
Support

*Opening support for ten days at your location, coordinated around the store’s grand opening. *Restaurant opening guide. *Training manuals for franchise staff. *Accounting applications training. *Comprehensive decor package for interior design of restaurant. *Marketing, public relations and promotion plans for use by each franchisee. *Access to our in-house team of trainers, public relations and marketing professionals and business experts. *Periodic visits to each of your locations to provide support and counsel. *Site selection counsel and approval, working together to identify appropriate demographics, traffic patterns, ingress and egress, and more. *Additional real estate site support includes: Architectural drawings of a typical floor plan with a finishing schedule. General data for plumbing and electrical in partnership with equipment vendor.

-
Marketing --
Operations -

Expansion Plans
 
Chicken Salad Chick Franchise
Marcellos Franchise
US Expansion Yes-
Canada Expansion Yes-
International Expansion Yes-

Company Overviews

About Chicken Salad Chick

Simply Southern Restaurant Group is proud to serve as the exclusive franchisor of the freshest, most unique lunch and dinner concept in the industry today.
Chicken Salad Chick is an exciting concept, one that allows us to offer our franchisees an opportunity to build a business in a virtually untapped market. We offer customers a "custom-fit" Chicken Salad Experience, with 15 original flavors to choose from, as well as gourmet soups, flavorful side salads and freshly-baked desserts. There's truly something for everyone! The minimum financial requirements to own a Chicken Salad Chick is $125,000 liquid capital and $500,000 net worth per location.

If you enter into an Area Development Agreement for multiple restaurants, you will be required to pay the initial franchise fee for the first location and a non-refundable development fee of $20,000 for each additional Chicken Salad Chick restaurant to be developed. The remaining $25,000 of the franchise fee for subsequent locations is paid to the franchisor and a $10,000 grand opening marketing fee is paid to our Affiliate, upon signing the franchise agreement for each additional location.



"Top
#18 in Gator's Top franchises.
#322 in Franchise 500 for 2021.  Not in Franchise 500 for 2020.




About Marcellos

One of the primary reasons why you should consider owning a Marcellos franchise is that it can offer you the opportunity to go into business for yourself with a much better chance of success than you would have if starting a new business from scratch. Besides the financial reward of operating a Marcello’s Franchise,
Franchisees also benefit from being in control of their own success, control of their schedule, having time for family and personal interests and becoming a Business Leader in their community. Other benefits of owning a Marcellos franchise include a proven business model and brand, training and management assistance, location and site assistance, marketing assistance and much more.