|
Below is an in-depth analysis and side-by-side comparison of Chicken Salad Chick vs DRUXY'S including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
||
Investment | $562,000 - $740,000 | $225,000 - And Up |
Franchise Fee | $50,000 | $30,000 |
Royalty Fee | 5% | 6% |
Advertising Fee | 2% | 1% |
Year Founded | 0 | 1976 |
Year Franchised | 0 | 1991 |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
||
Experience | - | - |
Financing Options |
||
In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
||
Training | Ten days of training at Corporate Training Facility in Auburn, Alabama for three key franchise employees | - |
Support | *Opening support for ten days at your location, coordinated around the store’s grand opening. *Restaurant opening guide. *Training manuals for franchise staff. *Accounting applications training. *Comprehensive decor package for interior design of restaurant. *Marketing, public relations and promotion plans for use by each franchisee. *Access to our in-house team of trainers, public relations and marketing professionals and business experts. *Periodic visits to each of your locations to provide support and counsel. *Site selection counsel and approval, working together to identify appropriate demographics, traffic patterns, ingress and egress, and more. *Additional real estate site support includes: Architectural drawings of a typical floor plan with a finishing schedule. General data for plumbing and electrical in partnership with equipment vendor. | - |
Marketing | - | - |
Operations | - | |
Expansion Plans |
||
US Expansion | Yes | Yes |
Canada Expansion | Yes | Yes |
International Expansion | Yes | - |
DRUXY'S is growing and has opportunities for you to become part of the DRUXY'S Family. We aim to provide a very special level of service for each of our customers. We see simply satisfying customer needs as a service failure. Much more than need satisfaction is required, and as such, we work to develop personal relationships with our customers. By developing these relationships we are able to generate average customer frequency of 4.5 times per week. This compares to an industry average of 4.5 times per year. More importantly, over half of our business comes from regular customers who frequent DRUXY'S an average of 4 times per day. This loyalty is the direct result of the exceptional personal service that we offer our customers each and every time they visit our restaurant.DRUXY'S vision for the future sees us growing by 6 - 12 locations per year over the next 5 years. DRUXY'S is currently undertaking an expansion program that will target key health care centres throughout the Province of Ontario. We are confident that our commitment to a fresh, healthy menu perfectly positions DRUXY'S to take advantage of the growing concern for health conscious eating. This concern is of paramount importance in a hospital setting. We find it interesting that the major fast food companies have followed in our footsteps by incorporating fresh salads and sandwiches into their menus. Since 1976, our experience has given us a foothold in the market, as we are the benchmark against which the competition is compared. Our extensive and ever expanding and evolving menu of 23 sandwiches, 30 salads and 32 soups and chili makes us a difficult and moving target. As a result, DRUXY'S is a welcome addition to any retail food service venue.