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Updated RecentlyPlatoon Fitness vs Row House Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Platoon Fitness vs Row House including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $29,300 - $40,100 | $257,700 - $475,800 |
| Franchise Fee | $20,000 | $49,500 |
| Royalty Fee | 6% | 7% |
| Advertising Fee | - | 2% |
| Year Founded | 1999 | 2015 |
| Year Franchised | 2006 | 2017 |
| Term Of Agreement | 5 years | - |
| Term Of Agreement | 5 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/Yes |
| Equipment | No/No | -/Yes |
| Inventory | No/No | -/Yes |
| Receivables | No/No | -/Yes |
| Payroll | No/No | -/Yes |
Training & Support |
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| Training | * Available at headquarters: 2 weeks * At franchisee's location: 2 months * Additional training 5 times a year at franchisee's location | On-The-Job Training: 1 hour Classroom Training: 22 hours Additional Training: Manager training |
| Support | - | Purchasing Co-ops Newsletter Meetings/Conventions Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | - | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | * Franchise can be run from home * Number of employees needed to run franchised unit: 2 * Absentee ownership of franchise is allowed. | Number of Employees Required to Run: 8 |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | - | - |
| International Expansion | Yes | - |
Company Overviews
About Platoon Fitness
Can you devote the same focus to our franchise as our workout teams do to their fitness? If so, that's the kind of franchisee we're looking for! Platoon Fitness
That's right just like one of our workout teams, we expect our franchise team to be on board with the program 100%. There's simply no point in becoming a part of the team if you are not prepared to put in the effort and keep a sharp focus on the key factors needed to reach our franchise goals. The reason for our company's phenomenal success is no accident. Years of planning, testing, adjusting and refining have taught us many of the pitfalls of business ownership and allowed us to continually improve and learn through experience. A Platoon Fitness franchisee needs a clear mind to focus on the most important task at hand: running a successful business.
About Row House
At a time when the market is saturated with high-intensity, high-impact fitness concepts, the need for a more sustainable workout that reduces the risk of injury but still delivers an effective workout is clear. Predicted to be the new ‘go-to’ workout in 2018 by The Associated Press, indoor rowing has the extensive market potential not yet explored. Established in New York City in 2014, Row House was born from the idea that rowing is simply the most efficient, low-impact, high-energy, full-body workout for any fitness level that unites, inspires and drives people to dig a little deeper.
Led by an expert team with more than 25 years of fitness franchising experience, Row House will dominate indoor rowing in the boutique fitness industry by offering franchise opportunities across all major markets.
Seeking new franchise units throughout the U.S. , Asia, Australia/New Zealand, Canada, Mexico, South America and Western Europe