The Senior's Choice vs LivHOME Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of The Senior's Choice vs LivHOME including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$45,000 - $65,000 | $95,000 - $150,000 |
Franchise Fee |
$29,000 | $40,000 |
Royalty Fee |
Membership: $500/month (with 30-day written notice to discontinue membership. No ongoing royalties) | - |
Advertising Fee |
- | - |
Year Founded |
1999 | 1999 |
Year Franchised |
2007 | 2010 |
Term Of Agreement |
5 years | - |
Term Of Agreement |
5 years | - |
Renewal Fee |
- | - |
Business Experience Requirements |
Experience |
Minimum Net Worth: $100,000
Average Number Of Employees: 2 full time staff, 40 caregivers
Passive Ownership: No
| - |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
No/Yes | -/- |
Start-up Costs |
No/No | -/- |
Equipment |
No/No | -/- |
Inventory |
No/No | -/- |
Receivables |
No/No | -/- |
Payroll |
No/No | -/- |
Training & Support |
Training |
The Senior's Choice provides extensive training and support to its members They receive 4 days of initial training where they learn all aspects of the business and the tools and resources that are available to them. After training, they enroll in a 90-day coaching program with our dedicated Trainer and Coach. In addition, support is available by phone and email during normal business hours. The Senior's Choice also hosts regularly scheduled regional "next-level" educational and networking events, as well as an annual conference. | *Two-week intensive training at LivHOME corporate headquarters
*Specialized training for conditions such as dementia
*Marketing and PR training |
Support |
- | * Marketing assessment of your territory
* Strategic planning and guidance in key operational areas
* Do-It-Yourself PR manual so you can drive awareness and attract potential clients
* Ongoing field visits and strategic support
* Proprietary computer system for back-office functions
* Established Caregiver recruitment and retention programs
* Deep research on professional groups
* Top-notch sales collateral
* Advertising support
* Vast library of educational content you can use for marketing (podcast, blog, news stories, etc.) |
Marketing |
- | - |
Operations |
4 Primary Advantages:
1. We charge No Royalty Fees, just a flat monthly fee of $500 - This results in huge savings and much greater take-home earnings compared with their industry franchise competitors.
2. Franchises sign No Long-Term Contracts - Their membership with us is month to month and they can cancel at any time with 30 days notice. This requires management to provide exceptional value to its owners every day, or risk losing residual revenue due to canceled memberships. That said; our retention rate is impressively high.
3. Franchisees establish their Individual Brand Identity - Senior care is one industry where franchise brand recognition is less than 1%. Therefore, our owners have the advantage of developing their own unique brand identity and representing themselves as a locally owned/operated business - which clients prefer.
4. Franchisees are free to customize their business according to their wishes/needs - While we provide our Members/owners with complete operating systems, business framework and best-practices; they are free to customize their business according to their needs and desires. This enables them to adapt their business and services according to the unique demands of their local market and to take advantage of any revenue opportunities that they feel are beneficial to them. | - |
Expansion Plans |
US Expansion |
Yes | Yes |
Canada Expansion |
- | - |
International Expansion |
- | - |
Company Overviews
About The Senior's Choice
Here are three important reasons how The Senior's Choice is different:
1) Royalty Free - You pay no royalties on your hard earned income. Instead you pay a reasonable monthly fee after you have set up your business and attended our training.
With a franchise you will pay tens of thousands of dollars in royalties each year which is a big chunk of your net income. Don't let them fool you; there is absolutely no justification for charging you those exorbitant fees.
2) No Long Term Contracts - While we are contractually committed to offer our services to you for the long-term, you may terminate your membership interest at any time. No gimmicks, no restrictions and no post-termination non-compete provisions. With our Membership Model we have to prove our value to you each and every month to keep your business.
We offer services and benefits to you every month to keep your business or we don't get paid and that's they way it should be. Contrast that with a 10 year franchise agreement that locks you into paying a percentage of your gross revenues (not net profit) whether you're getting the service you bargained for or not. Don't be bashful, call franchisees and ask them would they do it all over again and then pose the same question to our Members. You'll be grateful you did!
3) It's Your Business, Not Ours, It's as simple as that. Every decision about your business is yours to make and yours alone. We just provide support and guidance to you, as much or as little as you want.
With a franchise you are essentially leasing their brand and business for 10 years. You're simply a custodian for them where you do all the work, take all the risk and yet you don't get all the rewards. With us, you keep all of your hard-earned income and pay us a reasonable monthly fee for which you receive an equal or greater value for each and every month.
Home care agencies associated with The Senior's Choice are among the top
performers in their respective markets when it comes to overall client
satisfaction. It goes to show that when you provide caring and talented
professionals with our outstanding training, exclusive programs and the
best operating systems and support in the industry, good things are
bound to happen.
About LivHOME
Become a LivHOME Franchisee
Build a better life for yourself - and the seniors you will serve
Opportunity
LivHOME, one of the nation's largest professionally led home care providers for seniors, began offering franchises to qualified applicants and has great territories available in highly desirable locations.
Because of LivHOME's professionally led model, which focuses on
providing quality care overseen by highly trained Geriatric Care Managers, LivHOME competes on value, not price.
Growth Potential
Growing Industry: The US senior population is forecast to nearly double to 70 million by 2030, which is expected to result in consistently increasing demand for LivHOME services. The
industry is poised for strong growth, and franchise owners can best take advantage of this by working with the
most reputable provider that can provide real support for both obtaining leads and building a premier referral base for long-term success.
Obtaining Leads: LivHOME's well-developed marketing program works to drive leads and builds credibility across all of our markets.
Programs in support of franchise owners include:
LivHOME's state-of-the-art website, which draws thousands of new visitors each month;
A PR program, which has won the company coverage in publications including The Wall Street Journal,
New York Times, The Remington Report, CARING and Advance magazine; and
The Senior Care Podcast by LivHOME, a web-based audio show that targets seniors, their family members, professional referrers and others in the industry.
Building a Sales Base: Long-term success does not come from one-time leads, but from strategically developed
relationships with premier referring professionals in local communities. LivHOME has developed a highly
effective sales program built upon knowing how to reach these professionals, how to sell to them, and how
to develop long-term growth from this strong base. More than 10,000 professionals have referred clients to
LivHOME.
LivHOME has been named to the Inc. 5000 list of fastest growing private companies for FOUR
consecutive years!'
For more information, visit
www.livhomefranchise.com