Marcellos vs CafeMia Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Marcellos vs CafeMia including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Marcellos Franchise
CafeMia Franchise
Investment $350,000 - $1,000,000$221,000 - $374,000
Franchise Fee $25,000$25,000
Royalty Fee 5%4.5%
Advertising Fee -2% local +2%Nat'l
Year Founded 1998-
Year Franchised 1998-
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements

 
Marcellos Franchise
CafeMia Franchise
Experience --

Financing Options

 
Marcellos Franchise
CafeMia Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support

 
Marcellos Franchise
CafeMia Franchise
Training -Caf�Mia provides franchisees with a comprehensive training program at its headquarters in North Carolina. This program includes a combination of classroom and in-store hands-on training. We will also provide on-site pre-opening support via our field training team prior to opening of each new store.
Support -* operating manuals & training documentation; * site selection & demographic research; * real estate support; * business planning services; * complete equipment package specification; * modular store design plans; * full training program for store managers and employees; * branded packaging, marketing and merchandising material; * on-going 24/7 support; * use of registered Caf�Mia� name and logo
Marketing --
Operations --

Expansion Plans

 
Marcellos Franchise
CafeMia Franchise
US Expansion --
Canada Expansion --
International Expansion --

Company Overviews

About Marcellos

One of the primary reasons why you should consider owning a Marcellos franchise is that it can offer you the opportunity to go into business for yourself with a much better chance of success than you would have if starting a new business from scratch. Besides the financial reward of operating a Marcello’s Franchise,
Franchisees also benefit from being in control of their own success, control of their schedule, having time for family and personal interests and becoming a Business Leader in their community. Other benefits of owning a Marcellos franchise include a proven business model and brand, training and management assistance, location and site assistance, marketing assistance and much more.

About CafeMia

IT WOULD APPEAR CAFEMIA IS CLOSED Caf�Mia is a remarkable gelato boutique. Balanced revenue model. The "ice cream-only" model is an extremely risky proposition in a highly competitive retail world. Although freshly-made gelato is clearly the centerpiece of Caf�Mia's product offerings� we are much more than just a gelato shop. We have designed our product offerings to address four distinct ‘dayparts' which create a very stable revenue stream. Very few competitors do this. None do it as well as Caf�Mia. Simple operations. Our store procedures, recipes and management systems have been designed to facilitate day to day operations and create a consistent experience. We are not a full service restaurant� we aim for stores no larger than 2,000 square feet in order to keep things simple, streamlined and consistent. Remarkable products. Every Caf�Mia product offering has a "wow factor". The gelato is fresh, silky and intensely flavored. The paninis are made using warm, crusty ciabatta bread and premium ingredients. The chocolates and pastries are blissful and indulgent. In short, everything has been selected to create a unique customer experience. Gelato is big and getting bigger. The frozen desserts in the U.S. represent more than a $21 billion market. The super premium segment has grown twice the rate of the overall industry. People clearly love really good ice cream. Gelato is merely the purest, most indulgent, healthiest form of ice cream in the world. Gelato buzz getting stronger all the time. Caf�Mia is the best positioned company to take advantage of this major market opportunity.