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Updated RecentlyAlamo Drafthouse Cinemas vs Mr. Pretzels Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Alamo Drafthouse Cinemas vs Mr. Pretzels including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $1,250,000 - $2,000,000 | $50,000 - $250,000 |
| Franchise Fee | $75,000 | $20,000 |
| Royalty Fee | 5% | 6% |
| Advertising Fee | 0.8% | 3.5% |
| Year Founded | 1997 | 1993 |
| Year Franchised | 2003 | 1994 |
| Term Of Agreement | 10 years +10 | - |
| Term Of Agreement | 10 years +10 | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | $750,000 USD Net Worth $250,000 USD Liquid Assets Solid business experience Multi-unit management Proven expertise in retail (food and beverage a plus) Previous franchise experience advantageous |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | Austin, TX Four weeks On-site Two weeks | Comprehensive Training # Extensive Store Training Programs that include a Mr. Pretzels overview, store opening procedures, service training, and training for all levels of staff. # Comprehensive Training Manual that covers all management and staff procedures - from opening to closing - plus information on financial reporting, accounting, inventory, and human resource management. |
| Support | - | World-Class Franchisee Support Services Printer-Friendly Pre-Opening and Operation Support * Assistance with every phase of store development: from initial layout through ongoing operations. * Your Mr. Pretzels Consultant will be your direct liaison to our staff at Mr. Pretzels' Support Center. * Expert guidance on store construction, grand opening, building sales, optimizing profits, training, marketing, ongoing research and development, and more. |
| Marketing | Co-Op Advertising National Advertising Regional Advertising Ad Slicks, Brochures, Coupons/rebates, Direct Mailers, Emails Additional Services: Grand Opening, In-house Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases Other Marketing Support: Pre-Show Media | - |
| Operations | Average Number of Employees: 7 Full-time, 60 Part-time | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | - | - |
| International Expansion | - | Yes |
Company Overviews
About Alamo Drafthouse Cinemas
About Mr. Pretzels
Mr. Pretzels currently offers franchising opportunities for individuals and companies that adopt the strategy of multi-unit territory development. This business model enables our partners to build the brand in their territory as well as leverage marketing and purchasing capacity. We require 100% of the first-year development to be funded through allotted capital and, at a minimum, 30% of the next four years (development schedule is 5 years) to be accessible dedicated capital. We seek qualified franchise partners interested in multi-unit development in exclusive territories around the world. Mr. Pretzels is a leading snack food brand with more than 140 retail locations worldwide in 11 countries. Our strong international network allows us to provide outstanding operational support to every franchisee. It is one of the lowest investments in the food business (USD$50,000-$100,000) and the training lasts only two weeks. We are seeking International franchisees interested in exclusive, multi-unit territory development of at least five stores within three years.