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Below is an in-depth analysis and side-by-side comparison of Alamo Drafthouse Cinemas vs The Halal Guys including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $1,250,000 - $2,000,000 | $231,600 - $834,000 |
| Franchise Fee | $75,000 | N/A |
| Royalty Fee | 5% | - |
| Advertising Fee | 0.8% | - |
| Year Founded | 1997 | 1990 |
| Year Franchised | 2003 | 2014 |
| Term Of Agreement | 10 years +10 | - |
| Term Of Agreement | 10 years +10 | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | 5-10 Units Minimum Commitment · $1M liquid capital · $2M total net worth. Liquidity Note: Franchisees must have clear access to at least $1M for the minimum 5-unit franchise, which includes: $500k or more that is immediately liquid and ready to invest, at least $800k+ in cash plus access to debt (line of credit or letter from lender that they are pre-qualified). This ensures you have adequate capital to buy territory and open first two stores. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | Austin, TX Four weeks On-site Two weeks | - |
| Support | - | - |
| Marketing | Co-Op Advertising National Advertising Regional Advertising Ad Slicks, Brochures, Coupons/rebates, Direct Mailers, Emails Additional Services: Grand Opening, In-house Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases Other Marketing Support: Pre-Show Media | - |
| Operations | Average Number of Employees: 7 Full-time, 60 Part-time | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | - | - |
| International Expansion | - | Yes |