Alamo Drafthouse Cinemas vs I Heart Mac and Cheese Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Alamo Drafthouse Cinemas vs I Heart Mac and Cheese including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Alamo Drafthouse Cinemas Franchise
I Heart Mac and Cheese Franchise
Investment $1,250,000 - $2,000,000$251,000 - $464,500
Franchise Fee $75,000$30,000
Royalty Fee 5%5%
Advertising Fee 0.8%1%
Year Founded 19972015
Year Franchised 20032017
Term Of Agreement 10 years +10-
Term Of Agreement 10 years +10-
Renewal Fee --


Business Experience Requirements
 
Alamo Drafthouse Cinemas Franchise
I Heart Mac and Cheese Franchise
Experience --

Financing Options
 
Alamo Drafthouse Cinemas Franchise
I Heart Mac and Cheese Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Alamo Drafthouse Cinemas Franchise
I Heart Mac and Cheese Franchise
Training Austin, TX Four weeks

On-site Two weeks

On-The-Job Training: 3 days Classroom Training: 5 days
Support -Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Field Operations
Marketing Co-Op Advertising

National Advertising

Regional Advertising

Ad Slicks, Brochures, Coupons/rebates, Direct Mailers, Emails Additional Services: Grand Opening, In-house Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases Other Marketing Support: Pre-Show Media

Co-op Advertising Ad Templates Regional Advertising Social media
Operations Average Number of Employees: 7 Full-time, 60 Part-timeAbsentee Ownership Allowed Number of Employees Required to Run: 4

Expansion Plans
 
Alamo Drafthouse Cinemas Franchise
I Heart Mac and Cheese Franchise
US Expansion YesYes
Canada Expansion --
International Expansion -Yes

Company Overviews

About Alamo Drafthouse Cinemas

We want to share the quality experience of Alamo Drafthouse Cinema with people nationwide. 
We have world-wide recognition as a leader in the cinema/dining concept.
We strive for excellence in quality, service, sound quality and film presentation.
We have received excellent reviews in national and international publications because
of the experience we create with our no-talking policy and our pre-show philosophy.
We have become a household name with hard-core movie fans for our unique events.
We are looking for partners experienced in the hospitality business.

About I Heart Mac and Cheese

A unique franchise concept in the restaurant industry with no fryers, grease trap systems or hood systems, I Heart Mac & Cheese requires a low investment and can be opened in a small space, such as a mall kiosk or food court. Shopping malls, sports venues, areas close to colleges and universities, and high-traffic pedestrian areas are also ideal locations. With a home office in South Florida, I Heart Mac & Cheese offers franchise owner training, marketing support and ongoing development opportunities to ensure each location’s success.