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Below is an in-depth analysis and side-by-side comparison of Alamo Drafthouse Cinemas vs I Heart Mac and Cheese including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $1,250,000 - $2,000,000 | $251,000 - $464,500 |
Franchise Fee | $75,000 | $30,000 |
Royalty Fee | 5% | 5% |
Advertising Fee | 0.8% | 1% |
Year Founded | 1997 | 2015 |
Year Franchised | 2003 | 2017 |
Term Of Agreement | 10 years +10 | - |
Term Of Agreement | 10 years +10 | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | Austin, TX Four weeks On-site Two weeks | On-The-Job Training: 3 days Classroom Training: 5 days |
Support | - | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Field Operations |
Marketing | Co-Op Advertising National Advertising Regional Advertising Ad Slicks, Brochures, Coupons/rebates, Direct Mailers, Emails Additional Services: Grand Opening, In-house Marketing, Marketing Research, Newsletter, Online Extranet, Press Releases Other Marketing Support: Pre-Show Media | Co-op Advertising Ad Templates Regional Advertising Social media |
Operations | Average Number of Employees: 7 Full-time, 60 Part-time | Absentee Ownership Allowed Number of Employees Required to Run: 4 |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | - | - |
International Expansion | - | Yes |
A unique franchise concept in the restaurant industry with no fryers,
grease trap systems or hood systems, I Heart Mac & Cheese requires a
low investment and can be opened in a small space, such as a mall kiosk
or food court. Shopping malls, sports venues, areas close to colleges
and universities, and high-traffic pedestrian areas are also ideal
locations. With a home office in South Florida, I Heart Mac & Cheese
offers franchise owner training, marketing support and ongoing
development opportunities to ensure each location’s success.