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Below is an in-depth analysis and side-by-side comparison of Mamma Ilardo's vs Rosati's Pizza including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $175,000 - $320,000 | $136,200 - $1,241,000 |
Franchise Fee | N/A | $30,000 |
Royalty Fee | - | 5% |
Advertising Fee | - | - |
Year Founded | 1976 | 1964 |
Year Franchised | 1984 | 2006 |
Term Of Agreement | 10 years +10 | 10 years |
Term Of Agreement | 10 years +10 | 10 years |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/Yes |
Start-up Costs | -/- | -/Yes |
Equipment | -/- | -/Yes |
Inventory | -/- | -/Yes |
Receivables | -/- | -/Yes |
Payroll | -/- | -/Yes |
Training & Support |
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Training | Corporate Office and Stores in Baltimore, MD 3 Days to 3 Weeks | A successful operation depends on hiring, training and retaining quality employees and management personnel. As part of the Rosati's Pizza Franchise Program we have designed a comprehensive training system for franchise owners and operators based on proven standards and guidelines developed over the years by Rosati's. Prior to the opening of your store, initial training will take place in one of our locations in addition to classroom training in our corporate office. With the exception of personal costs, transportation and lodging, your training expenses are included in the Franchise fee. On-The-Job Training: 292 hours Classroom Training: 6 hours |
Support | Central Purchasing Field Operation Evaluation Field Training Initial Store Opening Inventory Control Franchisee Newsletter Regional or National Meetings | Our franchise consultants, working under the Director of Operations, maintain constant communication with all franchisees. You will receive operating and marketing information as well as new ideas to assist in the growth of your business. Also provided is an in-depth consultation report, which provides an analysis of your operation and a jointly prepared action plan to optimize store performance. Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
Marketing | - | Rosati's marketing strategy targets the geographic area of each restaurant through the extensive use of distinctive print material. A local marketing manual also provides an outline to focus efforts on a variety of community oriented activities. The use of a sophisticated computerized point of sale system provides detailed customer information enabling us to execute the marketing strategy in a cost effective manner. Social media SEO Website development Email marketing Loyalty program/app |
Operations | Average Number of Employees: 8 Full-time, 10 Part-time Passive Ownership: Allowed, But Discouraged | Absentee Ownership Allowed Number of Employees Required to Run: 6 - 8 |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | - | - |
International Expansion | Yes | Yes |
At mamma ilardo's, we have designed 3 ways to do business with our company: our Licensing Program, our Product Distribution Agreement (PDA) and our Express Pizza Co-Branding Program. The links above will give you more detailed information about each option and allow you to identify how mamma ilardo's products can meet your specific needs. For those programs that require a license fee, it is an investment in mamma ilardo's that enables us to continue the development of our programs and our brand. The on-going royalty fee supports our system and allows for development and refinement in various areas including products, equipment, quality controls, operations, marketing and training that we feel will be of benefit and value to the operator.