Mamma Ilardo's vs Happy's Pizza Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Mamma Ilardo's vs Happy's Pizza including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Mamma Ilardo's Franchise
Happy's Pizza Franchise
Investment $175,000 - $320,000$336,500 - $608,000
Franchise Fee N/A$35,000
Royalty Fee -1.5K/mo
Advertising Fee -Up to 1%
Year Founded 19761996
Year Franchised 19842007
Term Of Agreement 10 years +10-
Term Of Agreement 10 years +10-
Renewal Fee --


Business Experience Requirements
 
Mamma Ilardo's Franchise
Happy's Pizza Franchise
Experience --

Financing Options
 
Mamma Ilardo's Franchise
Happy's Pizza Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Mamma Ilardo's Franchise
Happy's Pizza Franchise
Training Corporate Office and Stores in Baltimore, MD 3 Days to 3 Weeks

While each of our stores undergoes Happy's classic build out, operators gain admission to The University of Happy's Pizza. After 30-45 days of training in our corporate kitchen and 60-90 days of in-store management training at an open location, graduates are completely groomed for success. Once a store is open, our support staff helps you with marketing, inventory control, staffing, prep and food updates.
Support Central Purchasing

Field Operation Evaluation

Field Training

Initial Store Opening

Inventory Control

Franchisee Newsletter

Regional or National Meetings

Site selection, lease negotiations assistance, equipment, fixture, signage and inventory suppliers and even construction standards and assistance. In addition to this, once a new store begins operations, Happy's Pizza provides all stores with an operations manual, continuous updates of our specifications and process and operational advice and assistance by telephone and Internet.
Marketing -

We are one of the only restaurants with a toll-free vanity number and we know how to use it. 800 BE HAPPY. Our in-house ad agency will customize individual marketing plans for every store. It starts with coming soon banners, job fairs and a big grand opening push. Once operations are running smoothly, we turn up the marketing machine with TV. Radio, direct mail, mobile and on-line promotions connected with our growing social web presence.

Operations Average Number of Employees: 8 Full-time, 10 Part-time

Passive Ownership: Allowed, But Discouraged

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Expansion Plans
 
Mamma Ilardo's Franchise
Happy's Pizza Franchise
US Expansion YesYes
Canada Expansion -Yes
International Expansion Yes-

Company Overviews

About Mamma Ilardo's

At mamma ilardo's, we have designed 3 ways to do business with our company: our Licensing Program, our Product Distribution Agreement (PDA) and our Express Pizza Co-Branding Program. The links above will give you more detailed information about each option and allow you to identify how mamma ilardo's products can meet your specific needs. For those programs that require a license fee, it is an investment in mamma ilardo's that enables us to continue the development of our programs and our brand. The on-going royalty fee supports our system and allows for development and refinement in various areas including products, equipment, quality controls, operations, marketing and training that we feel will be of benefit and value to the operator.

About Happy's Pizza

On a busy corner in Detroit, the first Happy's Pizza opened its doors. Not only was the pizza a hit, our barbeque ribs, fried chicken and seafood created a huge demand. Almost immediately, Happy's Pizza's popped up every 6 miles from each other in Detroit and we didn't stop there. We are now delivering more than just great pizza all over Michigan, Ohio, Indiana, San Diego and Las Vegas. When customers think of Happy's Pizza a few things come to mind. These include: Only the freshest high-quality ingredients being used to prepare their final dining selection. Finding a delicious dining option for each member of their family! Fresh in-house dough, sauces, ribs and other products made each day. Happy's Pizza's commitment to superior customer services standards. Our classic Happy's Pizza restaurant design has become an icon throughout the Midwest. Happy's prototypical exterior conveys an image of quality and consistency. Decorated in granite, ceramic tile and neon, the interior works hard to extend the brand. Our construction department assists with floor plans, site elevations, sign and kitchen equipment packages.
 
Happy's Pizza boasts not only a huge menu selection but also unbeatable prices. With promotion-oriented materials and programs for all our franchisees, backed by comprehensive operations, proprietary training, demographic research and shrewd business strategy, our franchisees enjoy an unparalleled level of support as they grow their own business - and dough - from the ground up!