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Below is an in-depth analysis and side-by-side comparison of Morrone's Treat Centers vs di'lishi frozen yogurt bar including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $75,000 - $150,000 | $285,700 - $512,500 |
Franchise Fee | $20,000 | $25,000 |
Royalty Fee | 5% | 4% |
Advertising Fee | 0% | 4% |
Year Founded | 1925 | 2011 |
Year Franchised | 2002 | 2011 |
Term Of Agreement | 10 Years | - |
Term Of Agreement | 10 Years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | Location 40 Hours | On-The-Job Training: 1 week (approximately) Classroom Training: 1 week (approximately) |
Support | Central Data Processing Field Operation Evaluation Field Training Initial Store Opening Inventory Control 800 Telephone Hotline | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations |
Marketing | - | Ad Templates |
Operations | Average Number of Employees: 2 Full-time, 6 Part-time Passive Ownership: Allowed, But Discouraged | Absentee Ownership Allowed |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | - | - |
International Expansion | - | - |
Retail outlets selling Italian Ices and a special blend of homemade ice cream made right on the premises. Also offering walk-in, year- round operations.
di’lishi is the creation of Marlo Francis from Asheboro, NC. Her first experience with frozen yogurt came after her son told her about discovering the self-serve concept in a neighboring state when he left for college - and he was eager for her to try it when she planned her next visit. Before that could happen, though, Marlo happened upon a bar for herself, while travelling to a larger city near her hometown. After several repeat visits - including eventually traveling to see her son and trying the yogurt bar in his college town, it didn’t take long before she began dreaming about opening a shop of her own - one that reflected her unique interpretation of the concept. She wanted to create an environment that invited people to come in and stay awhile. She wanted to serve the finest yogurt and toppings that she could find, as well as a way to regularly contribute to the community around her.