The Wine Loft vs Mr Brews Taphouse Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of The Wine Loft vs Mr Brews Taphouse including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
The Wine Loft Franchise
Mr Brews Taphouse Franchise
Investment $75,000 - And Up$346,500 - $684,500
Franchise Fee $55,000$35,000
Royalty Fee 4%-
Advertising Fee 1%-
Year Founded 20032015
Year Franchised 20062015
Term Of Agreement --
Term Of Agreement --
Renewal Fee --


Business Experience Requirements
 
The Wine Loft Franchise
Mr Brews Taphouse Franchise
Experience --

Financing Options
 
The Wine Loft Franchise
Mr Brews Taphouse Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
The Wine Loft Franchise
Mr Brews Taphouse Franchise
Training Two weeks of training is to be conducted in one of our training stores and Two weeks of training will be conducted at your location by our Certified Trainer

Comprehensive four step Training Program provides Franchisees’ Service staff to receive an on-line certification. The University Program also has several Advanced Training Portals for the Franchisees to challenge its staff to further develop wine knowledge

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Support --
Marketing --
Operations --

Expansion Plans
 
The Wine Loft Franchise
Mr Brews Taphouse Franchise
US Expansion -Yes
Canada Expansion --
International Expansion --

Company Overviews

About The Wine Loft

The Wine Loft's chic modern decor and relaxing ambiance promote memorable experiences that turn customers into life-long partners. The first Wine Loft opened in New Orleans in March of 2003. In an effort to share its success, Doyle International decided to allow others to enjoy ownership opportunities of the brand. In 2006, the first Wine Loft franchise opened with incredible success. By early 2012, we expect to have 15 franchises and 7 corporate-owned locations across the country. Our goal was to create a relaxing atmosphere where people could get together and enjoy a great food and wine experience. To that effect, we combined wine, spirits, beer and sophisticated cuisine with efficient, friendly service. This thoughtful combination would ideally facilitate positive and memorable social interactions between our guests, making them long to return. TARGET MARKET Our target market and most loyal demographic segment consists of females aged 25-50 years. The Wine Loft enjoys great synergy with upscale restaurants, spas, salons, and women’s retailers and boutiques; it is also a popular destination for private and corporate events. FLEXIBILITY Our concept has the flexibility to afford each site the ability to develop its own unique design footprint. DESIRABLE LOCATIONS The following features have proven to be our best achievers: * Historic building with "loft" architectural features, exposed brick, high ceilings, wooden posts/beams * Street level of residential, hotel and office properties * End cap or pad site locations of high-end strip centers * Centers with unique architectural features * Lifestyle centers * Traditional neighborhood developments SIZE * 2,500 to 4,000 square feet. * Must have minimum 18-foot ceilings (desired height for mezzanine). * Adjacent outdoor patio area(s) totaling no less than 1,000 square feet

About Mr Brews Taphouse

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Attractive Low Cost Start-up and Operations for A Pub Franchise

Along with vast selections of Craft Beer, Mr Brews Taphouse has a simple menu concept that attracts and excites customers. The menu format allows for ease of execution, food preparation, and ideal food and labor costs. Staff training programs are comprehensive and specifically modeled for our unique concept. Our model’s success is based on a small footprint.

Upscale, yet Casual

Today’s consumers are looking for alternatives to traditional bars and restaurants. When choosing where to go to enjoy great food, beer, and
camaraderie, Mr Brews Taphouse stands out with its upscale environment that provides a relaxing environment for all.

Superior Training and Support

Mr. Brews Taphouse provides an extensive training and support program to help franchisees every step of the way. It begins with comprehensive training at our corporate locations. This initial training occurs prior to opening and educates management staff on how to operate the business. When a pub franchise location opens, a Support Team is ready to assist onsite during the opening. Mr Brews Taphouse staff maintains ongoing training for you and your teams as you successfully build your business..

When two units are secured in an Area Development Agreement, the franchise fee is reduced to $30,000 per unit. When three or more units are secured in an Area Development Agreement, the franchise fee is reduced to $25,000 per unit.