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Updated RecentlyRusso's New York Pizzeria vs Mellow Mushroom Pizza Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Russo's New York Pizzeria vs Mellow Mushroom Pizza including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $400,000 - $1,500,000 | $1,624,000 |
| Franchise Fee | $49,500 | $50,000 |
| Royalty Fee | 7% | - |
| Advertising Fee | 2% | 2% |
| Year Founded | 1978 | - |
| Year Franchised | 1998 | - |
| Term Of Agreement | 10 years +5 | 15 years +5 |
| Term Of Agreement | 10 years +5 | 15 years +5 |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | No Restaurant experience necessary but helpful Minimum financials are $175K to $400K in investment capital and a $600K to $1.0MM net worth. | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | No/- |
| Start-up Costs | -/- | No/- |
| Equipment | -/- | No/- |
| Inventory | -/- | No/- |
| Receivables | -/- | No/- |
| Payroll | -/- | No/- |
Training & Support |
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| Training | Corporate Store, Houston, TX . 8 Week GM & Key Supervisor Training and Certification. | Your ownership group and senior management staff will train for three weeks at our Shroom University training facility in Douglasville, Georgia prior to opening. When your store opens our training staff will assist you for a week prior to opening, and for two weeks after the opening. Shroom University offers a comprehensive program designed to teach you about the Front of House, Back of House, and Administrative aspects of running a Mellow Mushroom. You and your managers will learn how to make food, place orders, hire and retain personnel & maintain your POS system and mine the data it collects. A special emphasis is given to teaching you proven methods of supervising your store to decrease food and labor costs and increase cash flow. Quality control systems are also shared with you at Shroom University, and you will be provided with several financial and cost management spreadsheets. |
| Support | Central Data Processing: At Additional Cost
Field Operation Evaluation: At Additional Cost Field Training: At Additional Cost Initial Store Opening Inventory Control Regional or National Meetings 800 Telephone Hotline | Members of our operations team will visit your store(s) to ensure that our standards and practices are being upheld. These visits are also opportunities for us to continue to train your staff and help train any new employees. Our operations team will also help you implement new initiatives that are developed in conjunction with the marketing department. Our marketing team will advise you on coordinating local promotions and create collection-wide campaigns in which your store can participate. The marketing team will also provide you with designs for business cards, banners, stickers, magnets, and spec ads for use in your local market. |
| Marketing | - | - |
| Operations | Average Number of Employees: 10 Full-time, 6 Part-time Passive Ownership: Allowed, But Discouraged | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | - | - |
| International Expansion | Yes | - |
Company Overviews
About Russo's New York Pizzeria
Russo's Restaurants is a national and international franchisor of the fast casual and casual dining brands Russo's New York Pizzeria and Russo's Coal-Fired Italian Kitchen. Based in Houston, Russo's Restaurants are composed of a mix of corporate and franchised locations across Texas, Oklahoma, Arkansas, Tennessee, Florida and Hawaii. Russo's has entered international markets as well, with locations in Dubai, Abu Dhabi and Sharjah in the United Arab Emirates. There are an additional 20-plus units in development both in the United States and internationally. Chef Anthony Russo has created his concepts from years of applying his unique, family recipes featuring New York-style pizza along with a broad variety of handcrafted pasta creations, calzones, salads, sandwiches, soups and desserts, reflecting his commitment to his New York roots where food and family come first.