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Below is an in-depth analysis and side-by-side comparison of Russo's New York Pizzeria vs The Pizza Press including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $400,000 - $1,500,000 | $455,350 - $791,500 |
Franchise Fee | $49,500 | $35,000 |
Royalty Fee | 7% | 6% |
Advertising Fee | 2% | 1% |
Year Founded | 1978 | 2012 |
Year Franchised | 1998 | 2014 |
Term Of Agreement | 10 years +5 | 10 years |
Term Of Agreement | 10 years +5 | 10 years |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | No Restaurant experience necessary but helpful Minimum financials are $175K to $400K in investment capital and a $600K to $1.0MM net worth. | We require that you or your operating partner directly operate your Pizza Press restaurant. If you have not previously owned or managed a restaurant, we may require that you designate an operating partner who is an owner of at least 10% of the franchisee. The operating partner must live in the area near your Pizza Press restaurant and work full-time in the franchised business. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | Corporate Store, Houston, TX . 8 Week GM & Key Supervisor Training and Certification. | Initial training will last for up to seven days and take place at our headquarters in Anaheim, California or another location we designate. We will also provide on-site training for you and your staff for up to 5 days before the opening of your Pizza Press restaurant On-The-Job Training: 60 hours Classroom Training: 16 hours |
Support | Central Data Processing: At Additional Cost
Field Operation Evaluation: At Additional Cost Field Training: At Additional Cost Initial Store Opening Inventory Control Regional or National Meetings 800 Telephone Hotline | Access to the The Pizza Press brand, our unique recipes, operating policies and procedures, uniforms, design/development/construction of your store, vendors, and in-depth and continued training and support. In addition, we also provide them with a website, social media and marketing program, online ordering system, gift card program, and more. Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection |
Marketing | - | Advertising through television, radio and print media such as magazine, billboards, flyers or mailers and newspapers. Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations | Average Number of Employees: 10 Full-time, 6 Part-time Passive Ownership: Allowed, But Discouraged | If you prefer to not be involved, you absolutely must appoint an Operating Director (that owns at least 10% equity) to oversee the day-to-day operations of the restaurant/s Number of Employees Required to Run: 25 - 30 |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | - | - |
International Expansion | Yes | Yes |
Russo's Restaurants is a national and international franchisor of the fast casual and casual dining brands Russo's New York Pizzeria and Russo's Coal-Fired Italian Kitchen. Based in Houston, Russo's Restaurants are composed of a mix of corporate and franchised locations across Texas, Oklahoma, Arkansas, Tennessee, Florida and Hawaii. Russo's has entered international markets as well, with locations in Dubai, Abu Dhabi and Sharjah in the United Arab Emirates. There are an additional 20-plus units in development both in the United States and internationally. Chef Anthony Russo has created his concepts from years of applying his unique, family recipes featuring New York-style pizza along with a broad variety of handcrafted pasta creations, calzones, salads, sandwiches, soups and desserts, reflecting his commitment to his New York roots where food and family come first.
The Pizza Press is taking our fresh and fun "Publish Your Own Pizza" concept to other parts of the United States. Our franchise program is a natural outgrowth of our commitment to encouraging small business owners and fostering positive relationships with everyone we meet. Together with our franchisees, we will continue to build on the respected brand of The Pizza Press and bring newsworthy pizza to your hometown.
The Pizza Press is seeking single and multi-unit (5+) development partners to bring Newsworthy Pizza to the rest of world. In order to be considered, our franchise team members will meet the following criteria:
- You must commit to spending 100% of your time in the day to day operation of your restaurant(s).
- Alternatively, you may designate an Operating Principal to fill this role. (This person should have at least 10% equity in the franchise or equivalent profit sharing).
- Although experience as a multi-unit owner or operator in QSR, fast-casual or restaurant dining is preferred, it is not necessary.
- You or your Operating Principal should have familiarity with the trade area that you plan to develop.
- You, your Operating Principal and all of your partners must demonstrate the enthusiasm, drive and passion required to operate a
The Pizza Press restaurant to our high standards.
- Including all your partners, you should have a minimum liquidity of $120K (i.e. cash reserves) per restaurant to be developed.
We offer a program for Veterans of the United States Military.