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Updated RecentlyTalking Book World vs SENIOR Magazine Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Talking Book World vs SENIOR Magazine including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $150,000 - $225,000 | $44,200 - $56,000 |
| Franchise Fee | $25,000 | $30,000 |
| Royalty Fee | 5% | - |
| Advertising Fee | 2% | - |
| Year Founded | 1993 | - |
| Year Franchised | 1995 | - |
| Term Of Agreement | 15 years +5 | - |
| Term Of Agreement | 15 years +5 | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | management, personnel development, and sales skills |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | Franchisee's Store 2 Weeks | Each new franchise owner is required to attend a 3 day training program at the SENIOR Magazine Support Center in Colorado Springs, CO and a minimum of 2 days in your exclusive territory. |
| Support | Field Operation Evaluation Field Training Initial Store Opening Inventory Control Franchisee Newsletter Regional or National Meetings 800 Telephone Hotline | - |
| Marketing | - | - |
| Operations | Average Number of Employees: 1 Full-time, 2 Part-time Passive Ownership: Allowed, But Discouraged | You service your clients and we publish your magazine. We provide you with all the tools necessary to identify potential clients and sell ads. We provide the templates, design your ads, layout the articles and magazine, provide the cover story, print your magazine, and have it mailed to your reader list. By keeping all of the design and publishing in house, we maintain the high quality standards SENIOR Magazine demands throughout all markets. |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | Yes | - |
| International Expansion | - | - |
Company Overviews
About Talking Book World
TALKING BOOK WORLD is the world's largest retail chain of audiobook stores, with the widest selection of audiobooks to rent or buy anywhere. Pioneers of the concept of renting audiobooks, TBW makes audiobooks accessible and affordable - with innovative programs that give unlimited use of our library and with no due dates.
About SENIOR Magazine
The name has been changed to LIVING WELL Magazine