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Below is an in-depth analysis and side-by-side comparison of Treats vs The Hummingbird Bakery including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $121,000 - $260,000 | N/A |
Franchise Fee | $25,000 | N/A |
Royalty Fee | 7% | - |
Advertising Fee | 1% | - |
Year Founded | 1977 | - |
Year Franchised | 1979 | - |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | Previous experience in the food retail sector. Full day to day involvement with company operations, with an infrastructure dedicated to the development of the brand. Access to adequate capital, initial minimum cash investment of £1 million. Strong knowledge of market trends, real estate, governmental issues, distribution (including supply chain) and labour in your chosen market. Franchise partner must have the resources and be willing to send multiple managers and several key bakery employees to London for a 3 month training programme. Cultural ‘fit’ with The Hummingbird Bakery. |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | 1. Training Center 2 Weeks 2. On-Site | - |
Support | Central Purchasing Field Operation Evaluation Field Training Initial Store Opening Franchisee Newsletter Regional or National Meetings 800 Telephone Hotline | - |
Marketing | - | - |
Operations | Average Number of Employees: 3 Full-time, 2 Part-time Passive Ownership: Allowed, But Discouraged | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | - | - |
International Expansion | Yes | Yes |
Micro-bakery concept, featuring gourmet and specialty coffees and fresh-baked, on-site baked goods, including muffins, cookies and bagels. Three concept variations are available: TREATS BAKERY (~400 SF) serves the base menu offering; TREATS CAFE (~1,200 SF) also serves sandwiches (baguettes), soups and salads; TREATS COFFEE EMPORIUM (~1,200 SF) also offers coffee beans, coffee-related merchandise and sandwiches.
The Hummingbird Bakery is the leader in American style baking in the UK. We always bake on site at each branch, daily and throughout the day to ensure our cakes and cupcakes are always fresh, beautiful and decorative. The Hummingbird Bakery does not franchise in the UK. The Hummingbird Bakery is now considering expansion opportunities in selected markets with experienced food retail franchisees. We require access to adequate capital, initial minimum cash investment of £1 million.