Below is an in-depth analysis and side-by-side comparison of Wicks 'N' Sticks vs Hallmark Card Shop including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$198,500 - $330,720 | $250,000 - $500,000 |
Franchise Fee |
$35,000 | N/A |
Royalty Fee |
2.5% | - |
Advertising Fee |
0 | 2% |
Year Founded |
1968 | - |
Year Franchised |
1968 | - |
Term Of Agreement |
5+ years | - |
Term Of Agreement |
5+ years | - |
Renewal Fee |
- | - |
Business Experience Requirements |
Experience |
- | - |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
-/- | -/- |
Start-up Costs |
-/- | -/- |
Equipment |
-/- | -/- |
Inventory |
-/- | -/- |
Receivables |
-/- | -/- |
Payroll |
-/- | -/- |
Training & Support |
Training |
Corporate Office, Houston, TX 8 Days
| Each new storeowner and new store manager may attend a training program to learn all the basics required for running a Hallmark store. The initial training is provided by Hallmark free of charge and the owners and managers are responsible only for their transportation, lodging and food. Additional advanced training sessions are also available at the owner's discretion. Some are free,
others are fee-based. |
Support |
Central Data Processing
Central Purchasing
Field Operation Evaluation
Field Training
Initial Store Opening
Inventory Control
Franchisee Newsletter
Regional or National Meetings
800 Telephone Hotline | - |
Marketing |
- | - |
Operations |
Average Number of Employees: 1 Full-time, 6 Part-time Passive Ownership: Not Allowed | - |
Expansion Plans |
US Expansion |
Yes | - |
Canada Expansion |
- | - |
International Expansion |
- | Yes |
Nation's largest and most respected franchised retailer of quality candles, fragrancing and related home decorative products. Franchisees are offered outstanding name recognition, comprehensive training and extensive start up and on-going support. Rated a top franchise by both Success Gold 200 and Income Opportunities Platinum 2000.
Hallmark card shops are independently owned and
operated and there are no royalty or franchise fees
required. Stores that use "Hallmark" in their name or Hallmark Gold Crown exterior signing must sign a Gold Crown Sublicense Agreement with Hallmark, but there is
no fee required.
There are many benefits to owning a Hallmark card shop. As a
Hallmark retailer, you will have access to the finest products and services available to build a business that you can take pride in.
There is strength in our name and a consumer trust that is unparalleled in our industry.
There are limited opportunities available to own a
Hallmark card shop and the application process is simple.
Review the information in this packet and make sure you
are comfortable that you meet the qualifications to
become a Hallmark retailer. Then complete the Retailer
Candidate Questionnaire and Personal Financial
Statement and send them to
Hallmark via fax or mail.We
will review your information and will respond to your
inquiry with next steps.
Send the completed Retailer Candidate Questionnaire and
Personal Financial Statement to:
Mary Daniels
New Business Inquiry Department
Hallmark Marketing Corporation
P. O. Box 419580, MD 163
Kansas City, MO 64141
Fax: (816) 274-3708
If you still have questions after reviewing this complete
packet, go to our web site at
www.newbiz.hallmark.com
and use the Contact Us form provided on the How to
Apply page to send Mary Daniels an email. Although we
can't get too far into the process without the Retailer
Candidate Questionnaire and the Personal Financial
Statement, we will be happy to try to answer any general
questions you may have.
Our web site also contains information regarding
International Opportunities (including Canada), Adding a
Department to Your Store, Buying
Hallmark Products and The Picture People.
#113 in Canada's Top franchises.