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Updated RecentlyCocina Mexican Grill vs Rusty Taco Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Cocina Mexican Grill vs Rusty Taco including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $191,600 - $239,400 | $529,817 - $796,325 |
| Franchise Fee | $18,000 | $25,000 |
| Royalty Fee | 5% | 6% - 4% |
| Advertising Fee | 3% | 1%local |
| Year Founded | 2003 | 2010 |
| Year Franchised | 2008 | 2011 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | *Liquid Capital of $450,000 + ($150,000 per restaurant) *Existing banking relationship that works with your current restaurant operation *Financial qualifications may vary due to location *Average Initial Investment is $350,000 |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | Training will be provided without charge for up to 2 people at a location chosen by the Franchisor for 15 days and then for another 15 days at the Franchisee’s chosen Restaurant location. | The franchise partner will be responsible for attending a 4 week training program in Dallas, Texas. The goal is to provide you the knowledge and tools to operate a great Rusty Taco restaurant. |
| Support | - | *Support in areas of great people development, operational excellence, and assisting franchisees with their financial fundamentals *Assist you in building on your operational foundation *All products will be sourced from a local distributor. Rusty Taco will ensure all products meet our quality standards and specifications. |
| Marketing | - | - |
| Operations | - | *Own and operate a minimum of 3 Rusty Taco restaurants |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | - | - |
| International Expansion | - | - |
Company Overviews
About Cocina Mexican Grill
Cocina Mexican Grill, a fast growing, casual dine-in or take-out restaurant, specializing in the sale of fresh made-to-order Mexican food has begun selling franchises to accelerate growth. The founder of Cocina Mexican Grill, having 17 years of hands on restaurant industry has found the necessary mixture of ingredients and spices to make tasty Mexican food His expertise and ability to provide the highest quality premium food using the best ingredients and service has helped him grow his business to a successful multi-location operation. As our culture becomes more concerned with a healthy lifestyle, the desire for enjoying healthier versions of our favorite dishes has increased. This, combined with the ability to customize one's own meal, has opened up a completely new division of Mexican food restaurants, referred to commonly as "Mexican grills." Cocina Mexican Grill has the expertise and ability to reproduce its great taste and product consistently, every time, in all markets, and this is the key to long-term development for our brand-loyal customers and franchises. Cocina Mexican Grill has been operating, improving, and refining its system every day. The goal has always been to keep its customers happy. This franchise program will allow Cocina Mexican Grill to open business more quickly than would be possible through company expansion alone Build your future with Cocina Mexican Grill, an incredibly rewarding business opportunity. Please see www.cocinamexicangrill.com or call (615) 315-5900 for additional information.