Rosati's Pizza vs Mellow Mushroom Pizza Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Rosati's Pizza vs Mellow Mushroom Pizza including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$136,200 - $1,241,000 | $1,624,000 |
Franchise Fee |
$30,000 | $50,000 |
Royalty Fee |
5% | - |
Advertising Fee |
- | 2% |
Year Founded |
1964 | - |
Year Franchised |
2006 | - |
Term Of Agreement |
10 years | 15 years +5 |
Term Of Agreement |
10 years | 15 years +5 |
Renewal Fee |
- | - |
Business Experience Requirements |
Experience |
- | - |
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
-/Yes | No/- |
Start-up Costs |
-/Yes | No/- |
Equipment |
-/Yes | No/- |
Inventory |
-/Yes | No/- |
Receivables |
-/Yes | No/- |
Payroll |
-/Yes | No/- |
Training & Support |
Training |
A successful operation depends on hiring, training and retaining quality employees and management personnel. As part of the Rosati's Pizza Franchise Program we have designed a comprehensive training system for franchise owners and operators based on proven standards and guidelines developed over the years by Rosati's. Prior to the opening of your store, initial training will take place in one of our locations in addition to classroom training in our corporate office. With the exception of personal costs, transportation and lodging, your training expenses are included in the Franchise fee.
On-The-Job Training: 292 hours
Classroom Training: 6 hours
| Your ownership group and senior management staff will train for three weeks at our Shroom University training facility in Douglasville, Georgia prior to opening. When your store opens our training staff will assist you for a week prior to opening, and for two weeks after the opening.
Shroom University offers a comprehensive program designed to teach you about the Front of House, Back of House, and Administrative aspects of running a Mellow Mushroom. You and your managers will learn how to make food, place orders, hire and retain personnel & maintain your POS system and mine the data it collects. A special emphasis is given to teaching you proven methods of supervising your store to decrease food and labor costs and increase cash flow. Quality control systems are also shared with you at Shroom University, and you will be provided with several financial and cost management spreadsheets. |
Support |
Our franchise consultants, working under the Director of Operations, maintain constant communication with all
franchisees. You will receive operating and marketing information as well as new ideas to assist in the growth of
your business. Also provided is an in-depth consultation report, which provides an analysis of your operation and a
jointly prepared action plan to optimize store performance.
Newsletter
Meetings/Conventions
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Site Selection
Franchisee Intranet Platform | Members of our operations team will visit your store(s) to ensure that our standards and practices are being upheld. These visits are also opportunities for us to continue to train your staff and help train any new employees. Our operations team will also help you implement new initiatives that are developed in conjunction with the marketing department. Our marketing team will advise you on coordinating local promotions and create collection-wide campaigns in which your store can participate. The marketing team will also provide you with designs for business cards, banners, stickers, magnets, and spec ads for use in your local market. |
Marketing |
Rosati's marketing strategy targets the geographic area of each restaurant through the extensive use of distinctive
print material. A local marketing manual also provides an outline to focus efforts on a variety of community oriented
activities. The use of a sophisticated computerized point of sale system provides detailed customer information enabling us to execute the marketing strategy in a cost effective manner.
Social media
SEO
Website development
Email marketing
Loyalty program/app
| - |
Operations |
Absentee Ownership Allowed
Number of Employees Required to Run: 6 - 8 | - |
Expansion Plans |
US Expansion |
Yes | - |
Canada Expansion |
- | - |
International Expansion |
Yes | - |
Company Overviews
About Rosati's Pizza
A TRADITION OF QUALITY for FIVE GENERATIONS.
"Give the people what they want."
Saverio (Sam) Rosati
Nearly a century ago these were the simple words Sam Rosati lived by; little did he know this humble philosophy helped shape the foundation on which Rosati's Pizza was built.
Sam's father began the family's rich tradition of serving delicious Italian food to customers in his New York restaurant back in the late 1890's. After the turn of the century, the family moved to Chicago and opened yet another fine ltalian restaurant featuring "Italian Style Pizza", a tasty appetizer consisting of homemade tomato sauce served on a crispy piece of bread. In 1927, following in his father's footsteps, Sam opened his own Italian restaurant in downtown Chicago.
When Sam retired, his sons were ready to continue the family tradition.
The year was 1964 and pizza in America had evolved and was starting to take off. The first Rosati's Pizza opened its doors in a suburb of Chicago.
In 1970, Rick Rosati, great grandson of Fred Sr., continued the family tradition and opened his own Rosati's Pizza in Arlington Heights, Illinois. By 1978, a total of ten individual Rosati family members owned Rosati's Pizza locations. In 1979 the family decided to expand the business and began franchising the Rosati's Pizza concept. In 1996 Sam Rosati, great great grandson of Fred Sr. opened his first Rosati's Pizza location in Belvidere, Illinois marking the fifth generation of Rosati family members serving delicious Italian food. Other locations soon followed and Rosati's Pizza was on the map.
#65 in Gator's Top franchises.
#145 in Franchise 500 for 2020.
#170 in Franchise 500 for 2021.
About Mellow Mushroom Pizza
The Mellow Mushroom experience is unique in the restaurant industry. We have been operating outside the perimeters of traditional casual dining for over 30 years. As an owner, you are submersed into a world of boundless creativity. The brand allows for great expression and individuality. My Mellow Mushroom is successful because I serve Mellow Mushroom products in a restaurant that feels like it is my own. The atmosphere entices you to take pride in being a quality operator. Simply said, I want to be in my own Mellow Mushroom. It is the kind of place I want to hang out in. The culture and community are second only to the quality of food; and this is what sets us apart from other restaurants. There is no other Mellow like my Mellow.
Congratulations! You are on your way to owning your slice of the pie! Owning and operating a Mellow Mushroom is an exciting, life-altering journey.
The total investment necessary to begin operation of a Mellow Mushroom
restaurant franchise ranges from $1,624,000 to $2,391,000 if you lease
shell premises for the Restaurant, from $1,624,000 to $2,591,000 if you
lease premises for the Restaurant that must be retrofit, and from
$2,824,000 to $4,498,000 if you buy the real estate upon which you will
construct a new building for the Restaurant. This includes between
$78,000 and $88,500 that must be paid to the franchisor or affiliate. If
you want development rights, you must pay us a development fee equal to
$50,000 (the initial franchise fee for the first Restaurant) plus a
$25,000 deposit for each additional Restaurant’s initial franchise fee.
The total investment necessary to begin operation if you acquire
development rights is $1,649,000 to $4,523,000 (depending on your real
estate decision). This includes $78,000 to $113,500 that must be paid to
the franchisor or affiliate.