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Updated RecentlyRosati's Pizza vs Happy's Pizza Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Rosati's Pizza vs Happy's Pizza including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $136,200 - $1,241,000 | $336,500 - $608,000 |
| Franchise Fee | $30,000 | $35,000 |
| Royalty Fee | 5% | 1.5K/mo |
| Advertising Fee | - | Up to 1% |
| Year Founded | 1964 | 1996 |
| Year Franchised | 2006 | 2007 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/Yes | -/- |
| Start-up Costs | -/Yes | -/- |
| Equipment | -/Yes | -/- |
| Inventory | -/Yes | -/- |
| Receivables | -/Yes | -/- |
| Payroll | -/Yes | -/- |
Training & Support |
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| Training | A successful operation depends on hiring, training and retaining quality employees and management personnel. As part of the Rosati's Pizza Franchise Program we have designed a comprehensive training system for franchise owners and operators based on proven standards and guidelines developed over the years by Rosati's. Prior to the opening of your store, initial training will take place in one of our locations in addition to classroom training in our corporate office. With the exception of personal costs, transportation and lodging, your training expenses are included in the Franchise fee. On-The-Job Training: 292 hours Classroom Training: 6 hours | While each of our stores undergoes Happy's classic build out, operators gain admission to The University of Happy's Pizza. After 30-45 days of training in our corporate kitchen and 60-90 days of in-store management training at an open location, graduates are completely groomed for success. Once a store is open, our support staff helps you with marketing, inventory control, staffing, prep and food updates. |
| Support | Our franchise consultants, working under the Director of Operations, maintain constant communication with all franchisees. You will receive operating and marketing information as well as new ideas to assist in the growth of your business. Also provided is an in-depth consultation report, which provides an analysis of your operation and a jointly prepared action plan to optimize store performance. Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | Site selection, lease negotiations assistance, equipment, fixture, signage and inventory suppliers and even construction standards and assistance. In addition to this, once a new store begins operations, Happy's Pizza provides all stores with an operations manual, continuous updates of our specifications and process and operational advice and assistance by telephone and Internet. |
| Marketing | Rosati's marketing strategy targets the geographic area of each restaurant through the extensive use of distinctive print material. A local marketing manual also provides an outline to focus efforts on a variety of community oriented activities. The use of a sophisticated computerized point of sale system provides detailed customer information enabling us to execute the marketing strategy in a cost effective manner. Social media SEO Website development Email marketing Loyalty program/app | We are one of the only restaurants with a toll-free vanity number and we know how to use it. 800 BE HAPPY. Our in-house ad agency will customize individual marketing plans for every store. It starts with coming soon banners, job fairs and a big grand opening push. Once operations are running smoothly, we turn up the marketing machine with TV. Radio, direct mail, mobile and on-line promotions connected with our growing social web presence. |
| Operations | Absentee Ownership Allowed Number of Employees Required to Run: 6 - 8 | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | - | Yes |
| International Expansion | Yes | - |
Company Overviews
About Rosati's Pizza
A TRADITION OF QUALITY for FIVE GENERATIONS.
"Give the people what they want."
Saverio (Sam) Rosati
Nearly a century ago these were the simple words Sam Rosati lived by; little did he know this humble philosophy helped shape the foundation on which Rosati's Pizza was built.
Sam's father began the family's rich tradition of serving delicious Italian food to customers in his New York restaurant back in the late 1890's. After the turn of the century, the family moved to Chicago and opened yet another fine ltalian restaurant featuring "Italian Style Pizza", a tasty appetizer consisting of homemade tomato sauce served on a crispy piece of bread. In 1927, following in his father's footsteps, Sam opened his own Italian restaurant in downtown Chicago.
When Sam retired, his sons were ready to continue the family tradition.
The year was 1964 and pizza in America had evolved and was starting to take off. The first Rosati's Pizza opened its doors in a suburb of Chicago.
In 1970, Rick Rosati, great grandson of Fred Sr., continued the family tradition and opened his own Rosati's Pizza in Arlington Heights, Illinois. By 1978, a total of ten individual Rosati family members owned Rosati's Pizza locations. In 1979 the family decided to expand the business and began franchising the Rosati's Pizza concept. In 1996 Sam Rosati, great great grandson of Fred Sr. opened his first Rosati's Pizza location in Belvidere, Illinois marking the fifth generation of Rosati family members serving delicious Italian food. Other locations soon followed and Rosati's Pizza was on the map.
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#65 in Gator's Top franchises.
#145 in Franchise 500 for 2020.
#170 in Franchise 500 for 2021.About Happy's Pizza
On a busy corner in Detroit, the first Happy's Pizza opened its doors. Not only was the pizza a hit, our barbeque ribs, fried chicken and seafood created a huge demand. Almost immediately, Happy's Pizza's popped up every 6 miles from each other in Detroit and we didn't stop there. We are now delivering more than just great pizza all over Michigan, Ohio, Indiana, San Diego and Las Vegas.
When customers think of Happy's Pizza a few things come to mind. These include:
Only the freshest high-quality ingredients being used to prepare their final dining selection.
Finding a delicious dining option for each member of their family!
Fresh in-house dough, sauces, ribs and other products made each day.
Happy's Pizza's commitment to superior customer services standards.
Our classic Happy's Pizza restaurant design has become an icon throughout the Midwest. Happy's prototypical exterior conveys an image of quality and consistency. Decorated in granite, ceramic tile and neon, the interior works hard to extend the brand. Our construction department assists with floor plans, site elevations, sign and kitchen equipment packages.
Happy's Pizza boasts not only a huge menu selection but also unbeatable
prices. With promotion-oriented materials and programs for all our
franchisees, backed by comprehensive operations, proprietary training,
demographic research and shrewd business strategy, our franchisees enjoy
an unparalleled level of support as they grow their own business - and
dough - from the ground up!