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Updated RecentlyEllipse Fitness vs PickUp USA Fitness Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Ellipse Fitness vs PickUp USA Fitness including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $80,000 - $120,000 | $533,266 - $1,150,054 |
| Franchise Fee | $29,000 | $45,000 |
| Royalty Fee | 5% | 6% |
| Advertising Fee | - | 1% - 2% |
| Year Founded | 2002 | 2011 |
| Year Franchised | 2006 | 2016 |
| Term Of Agreement | - | - |
| Term Of Agreement | - | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | While not required, a passion for fitness and basketball is a huge plus! Owning a fitness club is a tremendous opportunity to build a business doing something you love. To get started, franchise candidates, either individually or cumulatively amongst a group of investors, should have a minimum of $150,000 in liquid capital and $300,000 in net worth. This gives a new franchisee the base financials to attempt to obtain necessary bank financing to be properly capitalized to launch a PickUp USA. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | -/- | -/- |
| Start-up Costs | -/- | -/- |
| Equipment | -/- | -/- |
| Inventory | -/- | -/- |
| Receivables | -/- | -/- |
| Payroll | -/- | -/- |
Training & Support |
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| Training | - | * Comprehensive 8 day training at our headquarters in Irwindale, CA for you and your two managers |
| Support | - | PickUp USA provides comprehensive support from the day you sign your franchise agreement. * Pre-Open Support * Grand Opening Support * Ongoing Support o Assistance with site-selection, club layout, design & construction o Comprehensive 8 day training o On-site guidance for 5 days from our corporate team o Support with marketing, sales and operations o Continuous, on-site, telephone and email support will be with you during your entire journey o Your success is our success! |
| Marketing | - | - |
| Operations | - | We require an owner/operator Approximately 10 staff are needed to run a PickUp USA Fitness club. |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | - | - |
| International Expansion | - | - |
Company Overviews
About Ellipse Fitness
With combined annual revenue of $15 billion dollars, the fitness industry is hot! We would like to introduce to you, Ellipse Fitness, a different kind of fitness franchise. We're not a 30 minute circuit, not your typical gym. Ellipse provides members a unique "classes only" concept and a state-of-the-art nutrition program, both results driven! Unlike competitor fitness concepts, Ellipse provides both fitness and weight loss, and does them well. With unpublished, unannounced and ever changing classes, exercise programs for all fitness levels, and personalized weight loss, Ellipse has created an amazing niche in the industry. We offer our core program of 7 class times a day. We also offer an AMP'D program of super high-intensity classes. When you join our team you will quickly see that the same passion, dedication, honesty and enthusiasm that we began Ellipse with, has been poured into supporting our franchisees. We are experienced, trained, fitness certified, and ready to bring you the benefits of being part of an established team and a recognized brand. History The first Ellipse Fitness was founded in 2002 because the company saw a need for a facility that specialized in personal attention and goals, rather than weights and equipment. In 2004 Ellipse opened a second location to test the franchise systems. In September 2006 the company began selling franchises, and in January 2007 the first franchise location opened in WI. Ellipse now has several locations in the Midwest and is prepared to go national. Our current franchisees will attest to the fact that this system works! The weight loss and fitness industry has never been in a better position to change the world!
About PickUp USA Fitness
PickUp USA Fitness clubs are full-service, basketball-focused gyms. Our clubs offer: group & private basketball training, officiated games of pickup basketball, full weight & cardio rooms, retail merchandise, lounges, and much more! We started our unique fitness concept in 2011, and spent 5 years refining our product, processes, and brand before franchising in 2016.
Limitless Opportunity
* In 2014, total US health club revenues increased 7.4% to $24.2 billion with 54.1 million Americans belonging to at least one health club nationwide (IHRSA data)
* Over 23 million people/year participate in basketball activities in the US (Statista data)
* PickUp USA Fitness is the only basketball-focused fitness club operating in the US, and generates revenue from 4 diverse channels:
o Membership Dues
o Private Training Packages
o Merchandise Sales
o Private Court Rental Fees
Streamlined Operating Model
- Plug- and-play, refined and simple operating model
- Less than 10 total employees needed to run a PickUp USA
- Passionate staff that love fitness and basketball are naturally attracted to PickUp USA
- Polished marketing, sales, and operating processes allow your gym to operate seamlessly 365 days/year
- Established relationships with reputable suppliers and vendors:
- Gatorade
- SportCourt
- Wilson Basketball
- StarTrac
- ClaytonKendall
- Minimal inventory management with simple processes for ease of operating
- Bottom-line: A polished operating system allows you to have fun, interact with customers, and grow your business!