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Below is an in-depth analysis and side-by-side comparison of Pure Taqueria vs Gourmet Gringos including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $954,000 - $2,381,000 | N/A |
Franchise Fee | $40,000 | N/A |
Royalty Fee | 5%-6% | - |
Advertising Fee | 1% | - |
Year Founded | - | 2012 |
Year Franchised | - | 2014 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | Four weeks of training in the operation of your PURE Taqueria and the deployment of the Be Sure With PURE Taqueria� brand. . One week of on-site training of your personnel from our qualified support staff. | All franchisee operators and staff will undergo hands-on training, cooking classes at our corporate training facility as well as at one of our corporate locations. We offer an intensive training program teaching the skills necessary to become a successful franchise operator. |
Support | Comprehensive Operations Manual. . Recipe video library. . Information Technology/POS Support. . Marketing and advertising. . National Purchasing Program. . Use of the registered Be Sure With Pure Taqueria� service mark. . Intranet. . On-going support. | - |
Marketing | - | Marketing Training, Promotions and Merchandising Assistance: Tailored to your specific location. Development and execution of an opening Advertising Strategy. Experiential Marketing Campaigns Based on your local restaurant market. Creating Product Awareness by utilizing our highly-recognizable food truck to interact with surrounding businesses and neighbourhoods to distribute food samples, menus and location information to potential customers to drive immediate sales. |
Operations | - | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | - | Yes |
International Expansion | - | - |
Is PURE Taqueria the right franchise for you? If you have leadership experience in the full-service restaurant field and are looking for an upscale business opportunity that is high-energy, food- and customer-focused, and targeted toward fun-loving, sophisticated adults, then PURE Taqueria may be the perfect fit. Although we prefer that our franchise owners take a hands-on role in the success of their location(s), day-to-day management is not required. PURE is a destination for discriminating diners who want more than a strip-mall experience. We strongly prefer that all PURE locations be free-standing, although we will consider spaces that are part of premier, top-tier urban retail developments. Each restaurant must include covered outdoor seating, roll-up garage doors and a full bar - hallmarks of the PURE brand's sophisticated fun. Because PURE Taqueria is a destination restaurant rather than a one-on-every-corner commodity, PURE franchisees enjoy exclusivity within their geographic markets. And because PURE is a new, fresh concept in America's growing love affair with Mexican food, it stands out among other, less refined options. PURE's roots in time-honored, authentic Mexican recipes take America's increasing taco-cart craze into a new age of awesome tastes and inventive presentations. Our menu includes a number of innovative appetizers, taco plates, and full-on entrees that treat hungry customers to a Mexican dining experience rarely found north of the border. The menu can be customized to include gluten free versions of many dishes to meet special dietary requirements. The bar plays a key role in PURE's concept and success, with more than 80 different kinds of tequila, signature margaritas, Mexican and domestic beers, wines and sangria.
Gourmet Gringos has created a unique franchise model that allows for the franchisee to choose their level of investment and the scale of the franchise they wish to operate.Gourmet Gringos Mexican Express (small to medium locations) The Gourmet Gringos Mexican Express locations are for stores which are under 1500 square feet. The benefit of owning an Express location is that we have created a simple menu which still appeals to our clients however, it does not require all the equipment and square footage as a regular Gourmet Gringos Mexican kitchen. Gourmet Gringos Mexican Kitchen (medium to large locations)Gourmet Gringos Mexican Kitchen is a unique new concept for a franchise model, which capitalizes on both the take-out and sit down restaurant concept allowing the franchisee to benefit from both the lunch and dinner crowd. We believe are Gourmet Gringos Mexican Kitchen Franchise Model is so unique that it’s revolutionary; offering more than just tacos and burritos in a casual, take-out atmosphere with minimal seating. Gourmet Gringos has taken this traditional concept to a different level. At lunch we will offer the grab and go gourmet burrito and taco bar concept to appeal to the lunch crowd. However, after lunch Gourmet Gringos will convert to a full sit-down Mexican restaurant (LLBO) appealing to the dinner crowd. Take out will still be available, however the dinner menu will be dine-in only. The dinner menu will be an extension of the lunch menu with the addition of sides, entrees, mains and desserts. Benefits To Becoming A Gourmet Gringos Franchise Operator * The opportunity to operate your own business with all the support necessary to make it a success. * The opportunity to join a growing company for a fraction of the cost of the competitors. * We offer fresh, gourmet Mexican food, not just burritos and tacos. * Effective and coordinated marketing and advertising campaigns. * Buying power through our negotiated supply agreements with various vendors. * Comprehensive multi-level training at our Gourmet Gringos training facility, Gourmet Gringos corporate store and on site field support from our experienced support team. * Site selection and lease negotiation.