Cookie Advantage vs Mara's Cafe and Bakery Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Cookie Advantage vs Mara's Cafe and Bakery including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Cookie Advantage Franchise
Mara's Cafe and Bakery Franchise
Investment $75,000 - $100,000N/A
Franchise Fee $25,000$25,000
Royalty Fee 5%--3%5%
Advertising Fee -2% local + 1% Nat'l
Year Founded 19981984
Year Franchised 20022004
Term Of Agreement -10 years
Term Of Agreement -10 years
Renewal Fee --


Business Experience Requirements
 
Cookie Advantage Franchise
Mara's Cafe and Bakery Franchise
Experience -We are seeking motivated owner-operators with solid restaurant operating experience to join our system. In exchange, we will provide the tools and training you need to run your own Mara�s Caf� & Bakery location. We do, of course, also expect that you have the right amount of capital to invest in the franchise.

Financing Options
 
Cookie Advantage Franchise
Mara's Cafe and Bakery Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/No-/-
Start-up Costs No/No-/-
Equipment No/No-/-
Inventory No/No-/-
Receivables No/No-/-
Payroll No/No-/-

Training & Support
 
Cookie Advantage Franchise
Mara's Cafe and Bakery Franchise
Training -Franchise owners and their key management staff will receive at least two weeks and up to three weeks of training, including both classroom and on-the-job training.
Support -Your team will receive five days of onsite help at your own location around the time of your grand opening. You will have access to all Mara's Caf� & Bakery trademarks, recipes and supply chains, and our unique operational procedures. And, we'll provide you with a copy of our confidential operations manual to help you run your caf� properly.
Marketing --
Operations Cookie Advantage is a hands-on, owner�operated business that you have to run. The Franchise is not a passive investment. We expect our Franchisees to take an ongoing, active role in their Franchise, but you do not have to be in the bakery all the time.-

Expansion Plans
 
Cookie Advantage Franchise
Mara's Cafe and Bakery Franchise
US Expansion -Yes
Canada Expansion --
International Expansion --

Company Overviews

About Cookie Advantage

Cookie Advantage is a Customer Care Follow-Up Program designed to develop a relationship with your customer by sending to them a gift tin of made from scratch chocolate chip cookies as a way of saying "Thank You". Our program revolves around a designer canister of made-from-scratch chocolate chip cookies which are baked fresh the day they are sent to your customers. Your carefully prepared gift package will include the delicious cookies and two custom designed gift cards. The first card is personalized with your company logo and an individual message. The second card is postage paid customer survey card specifically to include the information you want to know from your customer. Our goal is to place you in the most favorable position to receive repeat and referral business. We do all the work on your behalf and you get all the credit!Cookie Advantage is a great tasting way to say "THANK YOU!"
Cookie Advantage - Giving you an advantage over the competition with fresh-baked chocolate chip cookies! Our program is designed for our franchisees to be able to work around their schedules and still participate in their family life. Our goal is for each of our franchisees to work a four-day workweek, Monday through Thursday, after the territory is fully developed.

About Mara's Cafe and Bakery

The concept behind Mara's Cafe & Bakery got its start in 1984 when Mara and Glenn's "mom and pop" business began offering customers the highest quality, delectable desserts made fresh in our own bakery and served with freshly roasted coffee. It was with the encouragement of our family and friends that we began creating delicious desserts from traditional family recipes and Glenn, a coffee perfectionist, distinguished a unique line of roasted coffee products. It wasn't long before we had customers coming in and out daily, requesting more of their favorite tasty treats and coffee beverages!

In 2004, sons Ian and Devan joined the family business with great plans of expansion. After nearly twenty years of establishing a reputation for serving up the best coffee and desserts in town, we knew it was time to expand not only our business, but our menu as well. The first Mara's Cafe & Bakery was opened in Denville, NJ. With the addition of sandwiches, salads, wraps, and more, this simple "mom and pop" concept quickly became a family-run business - and the dining destination of choice during all hours of the day. Customers from all over soon realized Mara's was the best place to enjoy a delicious meal in a cozy atmosphere and began asking for more locations within their own communities. Thus, the idea to franchise our concept was conceived - after all, we couldn't let our customers down!

Now is the time for you to take advantage of this incredible opportunity and bring our amazing concept to your home town. Discover how becoming a Mara's Cafe & Bakery franchise owner can be the greatest reward of your career - and possibly your life. With the help of our team of experts, our exclusive, award-winning recipes, and our time- tested business model, opening your own Mara's Cafe & Bakery could be as easy as.... pie!

We sincerely appreciate your interest in Mara's Cafe & Bakery, The Magley Family