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Below is an in-depth analysis and side-by-side comparison of Chuck E. Cheese's vs Happy's Pizza including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $1,170,000 - $1,830,000 | $336,500 - $608,000 |
Franchise Fee | $50,000 - $800,000 | $35,000 |
Royalty Fee | 5% | 1.5K/mo |
Advertising Fee | 0,75% | Up to 1% |
Year Founded | 1977 | 1996 |
Year Franchised | 1977 | 2007 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | To maintain our brand’s reputation, we ask that potential franchise owners meet the following:
Must be a resident of country to be developed and have knowledge of operating businesses including local regulations, real estate, and local cultures A passion for the brand, commitment and a drive to succeed Strong Leadership skills Strong business and financial acumen Good interpersonal and administrative skills An entrepreneurial mindset Capital to grow: Our minimum financial requirements are that potential franchise partners have a minumum of $800,000 in liquid assets that they can invest into each Chuck E. Cheese’s they develop If you would like to open 1-5 stores, it would require $800,000- $ 4 million in liquid assets to be invested in Chuck E Cheese’s. If you would like to open 6-10 stores, it would require $4- $8 million in liquid assets to invested in Chuck E. Cheese’s If you would like to open 11 or more stores, it would require $8.8 million in liquid assets to be invested in Chuck E. Cheese’s | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | -/- | -/- |
Start-up Costs | -/- | -/- |
Equipment | -/- | -/- |
Inventory | -/- | -/- |
Receivables | -/- | -/- |
Payroll | -/- | -/- |
Training & Support |
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Training | - | While each of our stores undergoes Happy's classic build out, operators gain admission to The University of Happy's Pizza. After 30-45 days of training in our corporate kitchen and 60-90 days of in-store management training at an open location, graduates are completely groomed for success. Once a store is open, our support staff helps you with marketing, inventory control, staffing, prep and food updates. |
Support | - | Site selection, lease negotiations assistance, equipment, fixture, signage and inventory suppliers and even construction standards and assistance. In addition to this, once a new store begins operations, Happy's Pizza provides all stores with an operations manual, continuous updates of our specifications and process and operational advice and assistance by telephone and Internet. |
Marketing | - | We are one of the only restaurants with a toll-free vanity number and we know how to use it. 800 BE HAPPY. Our in-house ad agency will customize individual marketing plans for every store. It starts with coming soon banners, job fairs and a big grand opening push. Once operations are running smoothly, we turn up the marketing machine with TV. Radio, direct mail, mobile and on-line promotions connected with our growing social web presence. |
Operations | - | - |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | - | Yes |
International Expansion | Yes | - |