Aqua-Tots Swim Schools vs PickUp USA Fitness Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Aqua-Tots Swim Schools vs PickUp USA Fitness including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
	Aqua-Tots Swim Schools Franchise	PickUp USA Fitness Franchise
Investment	$502,095 - $1,150,237	$533,266 - $1,150,054
Franchise Fee	$40,000	$45,000
Royalty Fee	6%	6%
Advertising Fee	2%	1% - 2%
Year Founded	1991	2011
Year Franchised	2007	2016
Term Of Agreement	-	-
Term Of Agreement	-	-
Renewal Fee	-	-
Business Experience Requirements
	Aqua-Tots Swim Schools Franchise	PickUp USA Fitness Franchise
Experience	-	While not required, a passion for fitness and basketball is a huge plus! Owning a fitness club is a tremendous opportunity to build a business doing something you love. To get started, franchise candidates, either individually or cumulatively amongst a group of investors, should have a minimum of $150,000 in liquid capital and $300,000 in net worth. This gives a new franchisee the base financials to attempt to obtain necessary bank financing to be properly capitalized to launch a PickUp USA.
Financing Options
	Aqua-Tots Swim Schools Franchise	PickUp USA Fitness Franchise
	In-House/3rd Party	In-House/3rd Party
Franchise Fees	-/-	-/-
Start-up Costs	-/-	-/-
Equipment	-/-	-/-
Inventory	-/-	-/-
Receivables	-/-	-/-
Payroll	-/-	-/-
Training & Support
	Aqua-Tots Swim Schools Franchise	PickUp USA Fitness Franchise
Training	On-The-Job Training: 2 weeks Classroom Training: 1 week Additional Training: Regional training	* Comprehensive 8 day training at our headquarters in Irwindale, CA for you and your two managers
Support	Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations	PickUp USA provides comprehensive support from the day you sign your franchise agreement. * Pre-Open Support * Grand Opening Support * Ongoing Support o Assistance with site-selection, club layout, design & construction o Comprehensive 8 day training o On-site guidance for 5 days from our corporate team o Support with marketing, sales and operations o Continuous, on-site, telephone and email support will be with you during your entire journey o Your success is our success!
Marketing	Co-op Advertising Ad Templates National Media Regional Advertising	-
Operations	Number of Employees Required to Run: 20	We require an owner/operator Approximately 10 staff are needed to run a PickUp USA Fitness club.
Expansion Plans
	Aqua-Tots Swim Schools Franchise	PickUp USA Fitness Franchise
US Expansion	-	Yes
Canada Expansion	-	-
International Expansion	-	-

Company Overviews

About Aqua-Tots Swim Schools

We offer franchisees one business model and a choice of two business plans to meet the needs of our franchisees during the start up phase of the franchise program:
Store Front Location (Business Plan Option #1) Begin with your own Aqua-Tots Swim School in a storefront location.
 * The franchisee will be trained, certified and equipped to develop, design, build and train their employees to showcase their Aqua-Tots Swim School location. A franchisee that chooses this option is required to purchase an exclusive territory in which to establish an Aqua-Tots Swim School location to service clients.
 * The franchisee will be given access to the Aqua-Tots Swim Schools facility strategies, custom pool designs, marketing plans and expert experience of establishing the business to help ensure success.
 * The franchisee will be trained, certified at Aqua-Tots corporate training center headquarters for up to three weeks with our master franchisee trainers. Franchisees that lease or build an indoor pool in an existing facility have the most flexibility and foundation to build additional swim school locations in their exclusive territories and have the potential of offering the most profitable services to their clients.

 Home Based Plan (Business Plan Option #2) Begin by establishing contract agreements to utilize pools within your exclusive territory: (Master Planned Communities, Hotels, Resorts, Health Clubs)
 * The franchisee will be trained and certified at Aqua-Tots corporate training center headquarters for up to three weeks with our master franchisee trainers.
 * Franchisees learn the art of establishing contracts for satellite pool locations in their exclusive territory while conducting the business administration and scheduling functions from their home based operation. This business plan allows the new franchisee an opportunity to build a strong client base, maximize profits, reduce overhead costs, and minimize the initial start-up cost.

About PickUp USA Fitness

Basketball-Focused Fitness Clubs!

PickUp USA Fitness clubs are full-service, basketball-focused gyms. Our clubs offer: group & private basketball training, officiated games of pickup basketball, full weight & cardio rooms, retail merchandise, lounges, and much more! We started our unique fitness concept in 2011, and spent 5 years refining our product, processes, and brand before franchising in 2016.

Limitless Opportunity

* In 2014, total US health club revenues increased 7.4% to $24.2 billion with 54.1 million Americans belonging to at least one health club nationwide (IHRSA data)
* Over 23 million people/year participate in basketball activities in the US (Statista data)
* PickUp USA Fitness is the only basketball-focused fitness club operating in the US, and generates revenue from 4 diverse channels:

     o Membership Dues
     o Private Training Packages
     o Merchandise Sales
     o Private Court Rental Fees


Streamlined Operating Model