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Updated RecentlyMellow Mushroom Pizza vs Mazzio's Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Mellow Mushroom Pizza vs Mazzio's including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $1,624,000 | $409,000 - $1,292,000 |
| Franchise Fee | $50,000 | $20,000 |
| Royalty Fee | - | 5% |
| Advertising Fee | 2% | - |
| Year Founded | - | - |
| Year Franchised | - | - |
| Term Of Agreement | 15 years +5 | 15 years +5+5... |
| Term Of Agreement | 15 years +5 | 15 years +5+5... |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | 1. You must have substantial familiarity with the market proposed for development. 2. You must possess a sound reputation, integrity, and similar business values as Mazzio's. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/- | -/- |
| Start-up Costs | No/- | -/- |
| Equipment | No/- | -/- |
| Inventory | No/- | -/- |
| Receivables | No/- | -/- |
| Payroll | No/- | -/- |
Training & Support |
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| Training | Your ownership group and senior management staff will train for three weeks at our Shroom University training facility in Douglasville, Georgia prior to opening. When your store opens our training staff will assist you for a week prior to opening, and for two weeks after the opening. Shroom University offers a comprehensive program designed to teach you about the Front of House, Back of House, and Administrative aspects of running a Mellow Mushroom. You and your managers will learn how to make food, place orders, hire and retain personnel & maintain your POS system and mine the data it collects. A special emphasis is given to teaching you proven methods of supervising your store to decrease food and labor costs and increase cash flow. Quality control systems are also shared with you at Shroom University, and you will be provided with several financial and cost management spreadsheets. | * Confidential Manuals - Operations, Training and "Countdown to Opening" * Comprehensive 8-week Training Program for Restaurant Management Team - Combining "In-Restaurant" and Classroom Training * 2-week Training Program for Owners * Pre-opening "On-Site" Training Support and Post-opening Assistance * Regional Training Seminars for Franchise Owners and Restaurant Managers Covering Critical Operational Topics |
| Support | Members of our operations team will visit your store(s) to ensure that our standards and practices are being upheld. These visits are also opportunities for us to continue to train your staff and help train any new employees. Our operations team will also help you implement new initiatives that are developed in conjunction with the marketing department. Our marketing team will advise you on coordinating local promotions and create collection-wide campaigns in which your store can participate. The marketing team will also provide you with designs for business cards, banners, stickers, magnets, and spec ads for use in your local market. | Marketing and Operational Assistance All materials and assistance for company restaurants are also available to all franchisees � marketing programs, P.O.S. (point of sale), marketing pieces, market analysis, operational assistance, reports, manuals, charts and training seminars. Consultants You will be provided ongoing supervision and support from an experienced Franchise Business Consultant. Periodic visits and inspections are included and your consultant is available to help you with ongoing questions, etc. Marketing Contribution One percent (1%) from both company and franchised restaurants goes into an advertising production fund for the development of high-quality marketing materials � media, print, etc. Research and Development Mazzio's is devoted to on-going research and development. Executive Staff Our franchisees have direct access to all areas including Marketing, Operations, Training, Information Services, Finance, Legal and Franchising. Support Staff Our corporate culture encourages open two-way communication with company personnel. Site Selection * Demographic Analysis * Field Visit(s) and Final Site Approval * Prototype Drawings and Floor Plans * Equipment, Sign Package and Decor Specifications Purchasing * Centralized, Collective Buying Power * Long-time and Reliable Suppliers for Restaurant Equipment and Supplies * In-house Purchasing Department Information Service * A P.O.S. (Point of Sale) System with a Custom-Designed Software Program * A Custom-Designed Back-of-the-House Computerized Restaurant Management System * Help Desk Support "On Call" Seven Days a Week Research and Development * Elaborate Research and Development Facilities * Extensive Research and Development Conducted "In-House" at the Corporate Office * Franchisee Participation in Research and Development - Specifically Product Evaluation |
| Marketing | - | * Marketing and Advertising Programs Designed to Build Traffic, Develop a Strong Sales Base and Increase Market Share * "Turn Key" Grand Opening Program * Local Marketing Assistance * Annual Marketing Plan Developed with Input from Existing Mazzio's Franchisees * Extensive Library of Print, Radio, Television and Grass Roots Marketing Programs |
| Operations | - | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | - | - |
| International Expansion | - | - |
Company Overviews
About Mellow Mushroom Pizza
The Mellow Mushroom experience is unique in the restaurant industry. We have been operating outside the perimeters of traditional casual dining for over 30 years. As an owner, you are submersed into a world of boundless creativity. The brand allows for great expression and individuality. My Mellow Mushroom is successful because I serve Mellow Mushroom products in a restaurant that feels like it is my own. The atmosphere entices you to take pride in being a quality operator. Simply said, I want to be in my own Mellow Mushroom. It is the kind of place I want to hang out in. The culture and community are second only to the quality of food; and this is what sets us apart from other restaurants. There is no other Mellow like my Mellow.
Congratulations! You are on your way to owning your slice of the pie! Owning and operating a Mellow Mushroom is an exciting, life-altering journey.
The total investment necessary to begin operation of a Mellow Mushroom
restaurant franchise ranges from $1,624,000 to $2,391,000 if you lease
shell premises for the Restaurant, from $1,624,000 to $2,591,000 if you
lease premises for the Restaurant that must be retrofit, and from
$2,824,000 to $4,498,000 if you buy the real estate upon which you will
construct a new building for the Restaurant. This includes between
$78,000 and $88,500 that must be paid to the franchisor or affiliate. If
you want development rights, you must pay us a development fee equal to
$50,000 (the initial franchise fee for the first Restaurant) plus a
$25,000 deposit for each additional Restaurant’s initial franchise fee.
The total investment necessary to begin operation if you acquire
development rights is $1,649,000 to $4,523,000 (depending on your real
estate decision). This includes $78,000 to $113,500 that must be paid to
the franchisor or affiliate.
About Mazzio's
Mazzio's Italian Eatery offers a clearly superior product line with an exterior and interior design package that is second to none. Mazzio's Italian Eatery offers its customers the convenience of dine-in, carryout (drive-thru windows) and delivery.
Mazzio's is able to provide today's demanding consumer with quality, variety and high perceived value in an inviting atmosphere. Mazzio's "wins" customers with its "Deliver Supreme Experiences" service attitude.
Consumers look for fast service, convenience, variety, value and quality - all of which are part of the Mazzio's Italian Eatery package.
In an industry known for the "revolving door" at top management levels, the experience, continuity and depth of the Mazzio's management team constitutes one of our biggest strategic assets. Our management team has worked together for many years, leading the Company to become a dominant force in the food service industry and building long-term relationships with employees, customers, suppliers and franchisees.
Aggressive growth for the future is the goal of the Mazzio's management team, while consistently striving to stay on the cutting edge of the industry.
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