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Updated RecentlyMellow Mushroom Pizza vs Famoso Neapolitan Pizzeria Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Mellow Mushroom Pizza vs Famoso Neapolitan Pizzeria including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $1,624,000 | $503,000 - $609,000 |
| Franchise Fee | $50,000 | $30,000 |
| Royalty Fee | - | 6% |
| Advertising Fee | 2% | 2% |
| Year Founded | - | 2007 |
| Year Franchised | - | 2009 |
| Term Of Agreement | 15 years +5 | - |
| Term Of Agreement | 15 years +5 | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | Famoso actively seeks individuals who have the potential to be great partners. Our franchisees should have personal financial qualifications, individual motivation, a track record for success, and a passion for the service industry. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/- | -/- |
| Start-up Costs | No/- | -/- |
| Equipment | No/- | -/- |
| Inventory | No/- | -/- |
| Receivables | No/- | -/- |
| Payroll | No/- | -/- |
Training & Support |
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| Training | Your ownership group and senior management staff will train for three weeks at our Shroom University training facility in Douglasville, Georgia prior to opening. When your store opens our training staff will assist you for a week prior to opening, and for two weeks after the opening. Shroom University offers a comprehensive program designed to teach you about the Front of House, Back of House, and Administrative aspects of running a Mellow Mushroom. You and your managers will learn how to make food, place orders, hire and retain personnel & maintain your POS system and mine the data it collects. A special emphasis is given to teaching you proven methods of supervising your store to decrease food and labor costs and increase cash flow. Quality control systems are also shared with you at Shroom University, and you will be provided with several financial and cost management spreadsheets. | The first week we take you to Naples, Italy for an opportunity to visit real Neapolitan pizzerias, taste authentic pizza, visit some of our ingredient suppliers, and learn about Neapolitan culture. We then put you and your management team (3 people) through 5-7 weeks of one-on-one training in one of our locations. |
| Support | Members of our operations team will visit your store(s) to ensure that our standards and practices are being upheld. These visits are also opportunities for us to continue to train your staff and help train any new employees. Our operations team will also help you implement new initiatives that are developed in conjunction with the marketing department. Our marketing team will advise you on coordinating local promotions and create collection-wide campaigns in which your store can participate. The marketing team will also provide you with designs for business cards, banners, stickers, magnets, and spec ads for use in your local market. | Location, location, location! Famoso works exclusively with our commercial real estate teams to secure top quality sites across the country. Our real estate teams know the Famoso brand well, and know what demographics, neighborhoods, and trade areas fit our brand. They represent us with pride and dignity when dealing with landlords; which strengthens our relationships and reputation. This works to our franchisees benefit, which is evident in our solid base of existing locations. We make ourselves available for questions and requests. We also focus on maintaining consistency in our branding, food, and service between stores. We base Famoso's success on our reputation, and we work hard to ensure all Famoso's are upholding this reputation. Famoso has negotiated contracts with suppliers to ensure that each pizzeria receives the same products at competitive pricing. Furthermore, the systems and tools used by Famoso ensure accurate inventory levels, freshly and properly prepared ingredients, and consistent recipes. |
| Marketing | - | Famoso develops and executes strategies that will make our pizzerias busier. Franchisees' ability to execute in-store strategies also has a significant impact on the level of success of each franchise. |
| Operations | - | - |
Expansion Plans |
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| US Expansion | - | No |
| Canada Expansion | - | Yes |
| International Expansion | - | - |
Company Overviews
About Mellow Mushroom Pizza
About Famoso Neapolitan Pizzeria
Famoso Neapolitan Pizzeria was founded on the passion for authentic, fire-roasted pizzas from Naples, Italy. Naples is the birthplace of pizza, where eating a margherita pizza is a daily ritual and where culinary traditions in pizza making have gone unchanged for 200 years. Whether you eat it on the streets of Naples, or inside Famoso Neapolitan Pizzeria, experiencing authentic Neapolitan pizza is an unforgettable experience. Our concept is a licensed fast casual pizzeria that offers authentic Neapolitan pizzas, fresh salads, espresso and gelato/desserts in a counter-ordering format with added service. Our room boasts atmosphere and style allowing for a comfortable meal whether it's a quick lunch or a wine-filled evening. What makes our pizzas unique to North America is our passionate adherence to the strict standards of the Associazone Verace Pizza Napoletana, a Naples-based organization dedicated to preserving the standards of authentic pizza. We import our flour and tomatoes from Naples, and every pizza is topped with fior-di-latte(fresh whole milk mozzarella). After being cooked in our 900 degree fire oven for 90 seconds, the final product becomes a thin-crust pizza that cannot be compared to any pizza available on the market today. It is light, both soft and crispy and because of the low levels of gluten in the flour, allows you to digest and feel great. Some of our pizzas combine the dough and cooking technique of Naples with some non-Italian flavours, which appeals to a broad spectrum of customers. Igniting the passion - Our franchisee trips to Naples Famoso is not just another pizza place. Our identity is so tied to authenticity, that it's difficult to open multiple locations with multiple franchisees without dedicating some time to experiencing authenticity first hand. That is why we take all of our franchisees to Naples, Italy for a week to eat real Napoletana pizza in 120 -year old pizzerias and experience the vibrant culture of Naples. Italians are very passionate and proud of their culinary history, and it's important for North Americans to adopt this passion - especially if we're representing their food to the world. Our visits to local farmers, local pizzeria owners, and some of our actual suppliers, give us knowledge and appreciation for the art of Neapolitan pizza.