Mellow Mushroom Pizza vs Persona Wood Fired Pizzeria Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Mellow Mushroom Pizza vs Persona Wood Fired Pizzeria including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Mellow Mushroom Pizza Franchise
Persona Wood Fired Pizzeria Franchise
Investment $1,624,000$242,650 - $506,600
Franchise Fee $50,000$25,000 - $35,000
Royalty Fee -6%
Advertising Fee 2%2%
Year Founded -2012
Year Franchised -2014
Term Of Agreement 15 years +5-
Term Of Agreement 15 years +5-
Renewal Fee --


Business Experience Requirements
 
Mellow Mushroom Pizza Franchise
Persona Wood Fired Pizzeria Franchise
Experience --

Financing Options
 
Mellow Mushroom Pizza Franchise
Persona Wood Fired Pizzeria Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/--/-
Start-up Costs No/--/-
Equipment No/--/-
Inventory No/--/-
Receivables No/--/-
Payroll No/--/-

Training & Support
 
Mellow Mushroom Pizza Franchise
Persona Wood Fired Pizzeria Franchise
Training Your ownership group and senior management staff will train for three weeks at our Shroom University training facility in Douglasville, Georgia prior to opening. When your store opens our training staff will assist you for a week prior to opening, and for two weeks after the opening. Shroom University offers a comprehensive program designed to teach you about the Front of House, Back of House, and Administrative aspects of running a Mellow Mushroom. You and your managers will learn how to make food, place orders, hire and retain personnel & maintain your POS system and mine the data it collects. A special emphasis is given to teaching you proven methods of supervising your store to decrease food and labor costs and increase cash flow. Quality control systems are also shared with you at Shroom University, and you will be provided with several financial and cost management spreadsheets.-
Support Members of our operations team will visit your store(s) to ensure that our standards and practices are being upheld. These visits are also opportunities for us to continue to train your staff and help train any new employees. Our operations team will also help you implement new initiatives that are developed in conjunction with the marketing department. Our marketing team will advise you on coordinating local promotions and create collection-wide campaigns in which your store can participate. The marketing team will also provide you with designs for business cards, banners, stickers, magnets, and spec ads for use in your local market.-
Marketing --
Operations --

Expansion Plans
 
Mellow Mushroom Pizza Franchise
Persona Wood Fired Pizzeria Franchise
US Expansion --
Canada Expansion --
International Expansion --

Company Overviews

About Mellow Mushroom Pizza

The Mellow Mushroom experience is unique in the restaurant industry. We have been operating outside the perimeters of traditional casual dining for over 30 years. As an owner, you are submersed into a world of boundless creativity. The brand allows for great expression and individuality. My Mellow Mushroom is successful because I serve Mellow Mushroom products in a restaurant that feels like it is my own. The atmosphere entices you to take pride in being a quality operator. Simply said, I want to be in my own Mellow Mushroom. It is the kind of place I want to hang out in. The culture and community are second only to the quality of food; and this is what sets us apart from other restaurants. There is no other Mellow like my Mellow. Congratulations! You are on your way to owning your slice of the pie! Owning and operating a Mellow Mushroom is an exciting, life-altering journey.

The total investment necessary to begin operation of a Mellow Mushroom restaurant franchise ranges from $1,624,000 to $2,391,000 if you lease shell premises for the Restaurant, from $1,624,000 to $2,591,000 if you lease premises for the Restaurant that must be retrofit, and from $2,824,000 to $4,498,000 if you buy the real estate upon which you will construct a new building for the Restaurant. This includes between $78,000 and $88,500 that must be paid to the franchisor or affiliate. If you want development rights, you must pay us a development fee equal to $50,000 (the initial franchise fee for the first Restaurant) plus a $25,000 deposit for each additional Restaurant’s initial franchise fee.
The total investment necessary to begin operation if you acquire development rights is $1,649,000 to $4,523,000 (depending on your real estate decision). This includes $78,000 to $113,500 that must be paid to the franchisor or affiliate.


About Persona Wood Fired Pizzeria

Persona Wood Fired Pizzeria is the only "Create Your Own" concept of its kind that was developed by two Chefs - one classically trained and the other an Italian Pizzaiolo and World Pizza Champion. Persona's exceptional quality starts with our fresh and extremely high quality ingredients. We craft an authentic Neapolitan pizza from imported "00" flour imported from Naples, Italy. The vine ripe plum tomatoes grown for our tomato sauce are sourced from the San Joaquin Valley. Our hand-made meatballs, sausage and sauces have all won gold medal acclaim worldwide, and we think your taste buds will agree. You can choose from one of our chef inspired specialty pizzas or create your own with over 30 toppings to choose from. Our expert pizza makers will create your pizza just the way you like it. Your imagination and creativity is the only limit! Once your pizza assembly is complete, we bake it in one of our imported Italian Marra Forni wood fired ovens. At 800 degrees, 90 seconds is all it takes to produce a pizza that is crispy and chewy in the Neapolitan tradition. Craving something from the garden? Our freshly tossed salads are a great complement to your wood fired pizza. Our award- winning dressings are all made from scratch. Complete your experience with our rich gelato hand-made locally by an Austrian-trained gelato chef.