Planet Fitness vs Look Good Naked Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Planet Fitness vs Look Good Naked including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Planet Fitness Franchise
Look Good Naked Franchise
Investment $968,100 - $4,113,000$6,367 - $21,100
Franchise Fee $20,000$500
Royalty Fee 7% of Gross Membership Fees20% (up to 10% available in performance and quality rebates)
Advertising Fee 9%$15 /mo.
Year Founded 19922004
Year Franchised 20032013
Term Of Agreement 10 years3 years
Term Of Agreement 10 years3 years
Renewal Fee --


Business Experience Requirements
 
Planet Fitness Franchise
Look Good Naked Franchise
Experience --

Financing Options
 
Planet Fitness Franchise
Look Good Naked Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/No-/-
Start-up Costs No/No-/-
Equipment No/Yes-/-
Inventory No/No-/-
Receivables No/No-/-
Payroll No/No-/-

Training & Support
 
Planet Fitness Franchise
Look Good Naked Franchise
Training * Available at headquarters: 2 weeks * At franchisee's location: as needed-
Support * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives

Since your success is directly tied to our success, whether it's your first business or your last business, our support team is there to help you achieve the results you're looking for in a business. Franchisees will learn how to construct a business and marketing plan based on the size of business you want to run and then we'll coach you along the way to help you get there. Franchisees receive weekly education and training for ongoing development, plus we provide the educational tools and support needed for all LGN participants.

Marketing * Co-op advertising * Ad slicks * Regional advertising-
Operations * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators)-

Expansion Plans
 
Planet Fitness Franchise
Look Good Naked Franchise
US Expansion YesYes
Canada Expansion --
International Expansion --

Company Overviews

About Planet Fitness

Planet Fitness got its start in 1992 when Michael Grondahl acquired a struggling gym. He reduced membership prices to compete against better-known brands and focused on serving occasional or first-time gym users. Every Planet Fitness location holds a pizza night for members once a month, as well as a bagel morning, and Tootsie Rolls are available at all times.
Planet Fitness strives to promote health in a respectful atmosphere. For over a decade, Planet Fitness has gone to great lengths to provide its members with a friendly space to work out. We call it the Judgment Free Zone. We discourage weight dropping and obnoxious grunting so you can focus on your own workout and not the person next to you.

The total investment necessary to begin operation of a single Planet Fitness facility ranges from $968,100 to $3,072,000 if you finance your equipment.
This includes $48,000 to $297,000 that must be paid to the franchisor or its affiliate.
If you choose to purchase your equipment, the total investment necessary to begin operation of a single Planet Fitness facility ranges from $1,500,000 to $4,113,000.
This includes $295,000 to $912,000 that must be paid to the franchisor or its affiliate.
These estimated initial investment ranges also apply to each location that you develop under the Area Development Agreement (plus the Area Development Fee you pay at the time you sign the Area Development Agreement). If you sign an Area Development Agreement, you must develop one or more Planet Fitness facilities, and you will pay an Area Development Fee of $10,000 per planned location (paid in full when you sign the Area Development Agreement) in addition to the then-current initial franchise fee due for each location at the time the Franchise Agreement for that location is signed.

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#7 in Franchise 500 for 2020.
#8 in Franchise 500 for 2021.






About Look Good Naked

A Look Good Naked Franchise offers: A great brand name - who doesn't want to look good naked? The brand has been creative from its outset; it's not about looking good naked to "other people", looking good naked is about what we say to "ourselves". So, even though the name has a risque edge to it, the brand that is conveyed is empowering people to change from the inside-out. It also portrays our philosophy on nutrition; eating non-processed foods that are free of hormones, pesticides, and other toxins that can affect how our metabolism works - it's Looking Good - the Naked way. Great margins - Why spend thousands in overhead and take out large loans just to make 5-10% on your money? Look Good Naked boasts margins that are 4-10 times better than other businesses, making your time worth more. A scalable model - Look Good Naked attracts mostly those that want to own and operate their business. But, that doesn't necessarily mean that the business is limited in size. Look Good Naked can be run as small as 1 session per day taught solely by the owner, to several sessions run in several areas by subcontracted or hired trainers. The system is built to pay trainers very well. Nutrition Guidance - Look Good Naked has assembled a team of nutrition experts that provide nutritional education both in the initial classroom training and to the trainers through a weekly newsletter. Clients also receive access to nutrition information through our CRM and website, along with weekly newsletters with nutritional concepts, ideas and recipes. Flexible locations - All franchisees get protected territories, however, since the business goes where ever the trainer goes; the location of the workouts are limitless. Local parks, your back yard, churches, community centers, roof tops of buildings, fields, side roads, cul-de-sacs, basements, barns, corporate offices - the list goes on and on. Bring your boot camp anywhere to change the scenery. And, because businesses are not part of the protected territories, you can solicit boot camps to businesses anywhere you want!