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Updated RecentlyPlanet Fitness vs 1 on 1 Yoga Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Planet Fitness vs 1 on 1 Yoga including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $968,100 - $4,113,000 | $52,650 - $286,500 |
| Franchise Fee | $20,000 | $19,900 |
| Royalty Fee | 7% of Gross Membership Fees | 6% or $150/week |
| Advertising Fee | 9% | 4% |
| Year Founded | 1992 | - |
| Year Franchised | 2003 | - |
| Term Of Agreement | 10 years | 10 years +5+5 |
| Term Of Agreement | 10 years | 10 years +5+5 |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | There is no particular experience necessary in business or in Yoga. We will train you. Our operations manual includes guidelines and considerations for hiring competent teaching staff. |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | * Available at headquarters: 2 weeks * At franchisee's location: as needed | 70-hour (+/-) 8-day training program at our corporate office in Miami Beach, Florida for you and/or your manager. - See more at: http://1on1yogafranchise.com/for-everyone/#yogabusiness |
| Support | * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives | *Regional workshops for Yoga and for business. *Advanced training for managers and sales personnel. *Personal visits to your studio for sales and business help. *Conference calls and webinars for additional training & group discussions. *Online operations manual |
| Marketing | * Co-op advertising * Ad slicks * Regional advertising | - |
| Operations | * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) | Our operations manual provides guidelines and considerations for hiring your staff. We train everyone for you on the 1 on 1 Sales System at our Training Central facility. You can be an absentee owner of multiple studios if you wish and there is a discount in the franchise fee for multiple purchases. |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | - | Yes |
| International Expansion | - | - |
Company Overviews
About Planet Fitness
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About 1 on 1 Yoga
1 on 1 Yoga is a unique yet traditional innovated spin on the teaching of Yoga. 1 on 1 Yoga has returned to the traditional teaching methods by centering on a membership of Private and Semi-private Yoga lessons. Members can also attend classes with a maximum student / teacher ratio of 8 to 1. Goals are established and each member is monitored closely as to their progress and rewarded for their successes. It's this close personal relationship with positive reinforcement between student and teacher that makes 1 on 1 Yoga a success. Non-member class lessons are available for "come & go" students that buy class cards or Groupon Daily Deals for a predetermined number of classes. As ancient as Yoga is, there is nothing ancient about 1 on 1 Yoga's sales, marketing and business procedures. 1 on 1 Yoga employs a Relationship Selling program starting from the first phone inquiry, to a private lesson introductory course, to the annual membership and onward to the course renewal process. There is never any pressure selling. Properly handled, the financially secure customer experiencing the best will buy the best. Other membership programs exist for those who may be financially hampered. All aspects of private and class scheduling, student automatic payment collection and teacher payroll are handled via a proprietary student / business management software. All marketing and social media communications are centralized, co-opted and nonprofit. Incoming phone inquiries are handled from a central location for all franchised studios. Our Yoga Call Center sells, schedules and collects payment from the prospective student inquiry. 1 on 1 Yoga maintains a training facility in Miami Beach. All managers / franchisees and sales staff participate in a 70-hour, eight day sales and management training course covering the A to Z aspects of a successful private lesson centric Yoga studio. Location, location, location are the three most important elements of a successful business. 1 on 1 Yoga takes demographic studies very seriously. We have a formula of population density, per capita income and other factors that puts our franchisee in a location that services a population that can well afford the expense of a private lesson Yoga curriculum. We use professionals to assist in lease negotiations and contractor build-outs. Third party lease companies are available to finance flooring, furnishing, computer systems and signage to further reduce your initial investment.