Planet Fitness vs PickUp USA Fitness Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Planet Fitness vs PickUp USA Fitness including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Planet Fitness Franchise
PickUp USA Fitness Franchise
Investment $968,100 - $4,113,000$533,266 - $1,150,054
Franchise Fee $20,000$45,000
Royalty Fee 7% of Gross Membership Fees6%
Advertising Fee 9%1% - 2%
Year Founded 19922011
Year Franchised 20032016
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee --


Business Experience Requirements
 
Planet Fitness Franchise
PickUp USA Fitness Franchise
Experience -

While not required, a passion for fitness and basketball is a huge plus! Owning a fitness club is a tremendous opportunity to build a business doing something you love. To get started, franchise candidates, either individually or cumulatively amongst a group of investors, should have a minimum of $150,000 in liquid capital and $300,000 in net worth. This gives a new franchisee the base financials to attempt to obtain necessary bank financing to be properly capitalized to launch a PickUp USA.

Financing Options
 
Planet Fitness Franchise
PickUp USA Fitness Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/No-/-
Start-up Costs No/No-/-
Equipment No/Yes-/-
Inventory No/No-/-
Receivables No/No-/-
Payroll No/No-/-

Training & Support
 
Planet Fitness Franchise
PickUp USA Fitness Franchise
Training * Available at headquarters: 2 weeks * At franchisee's location: as needed

* Comprehensive 8 day training at our headquarters in Irwindale, CA for you and your two managers
Support * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives

PickUp USA provides comprehensive support from the day you sign your franchise agreement. * Pre-Open Support * Grand Opening Support * Ongoing Support o Assistance with site-selection, club layout, design & construction o Comprehensive 8 day training o On-site guidance for 5 days from our corporate team o Support with marketing, sales and operations o Continuous, on-site, telephone and email support will be with you during your entire journey o Your success is our success!

Marketing * Co-op advertising * Ad slicks * Regional advertising-
Operations * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators)

We require an owner/operator Approximately 10 staff are needed to run a PickUp USA Fitness club.

Expansion Plans
 
Planet Fitness Franchise
PickUp USA Fitness Franchise
US Expansion YesYes
Canada Expansion --
International Expansion --

Company Overviews

About Planet Fitness

Planet Fitness got its start in 1992 when Michael Grondahl acquired a struggling gym. He reduced membership prices to compete against better-known brands and focused on serving occasional or first-time gym users. Every Planet Fitness location holds a pizza night for members once a month, as well as a bagel morning, and Tootsie Rolls are available at all times.
Planet Fitness strives to promote health in a respectful atmosphere. For over a decade, Planet Fitness has gone to great lengths to provide its members with a friendly space to work out. We call it the Judgment Free Zone. We discourage weight dropping and obnoxious grunting so you can focus on your own workout and not the person next to you.

The total investment necessary to begin operation of a single Planet Fitness facility ranges from $968,100 to $3,072,000 if you finance your equipment.
This includes $48,000 to $297,000 that must be paid to the franchisor or its affiliate.
If you choose to purchase your equipment, the total investment necessary to begin operation of a single Planet Fitness facility ranges from $1,500,000 to $4,113,000.
This includes $295,000 to $912,000 that must be paid to the franchisor or its affiliate.
These estimated initial investment ranges also apply to each location that you develop under the Area Development Agreement (plus the Area Development Fee you pay at the time you sign the Area Development Agreement). If you sign an Area Development Agreement, you must develop one or more Planet Fitness facilities, and you will pay an Area Development Fee of $10,000 per planned location (paid in full when you sign the Area Development Agreement) in addition to the then-current initial franchise fee due for each location at the time the Franchise Agreement for that location is signed.

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#7 in Franchise 500 for 2020.
#8 in Franchise 500 for 2021.






About PickUp USA Fitness


Basketball-Focused Fitness Clubs!

PickUp USA Fitness clubs are full-service, basketball-focused gyms. Our clubs offer: group & private basketball training, officiated games of pickup basketball, full weight & cardio rooms, retail merchandise, lounges, and much more! We started our unique fitness concept in 2011, and spent 5 years refining our product, processes, and brand before franchising in 2016.

Limitless Opportunity

* In 2014, total US health club revenues increased 7.4% to $24.2 billion with 54.1 million Americans belonging to at least one health club nationwide (IHRSA data)
* Over 23 million people/year participate in basketball activities in the US (Statista data)
* PickUp USA Fitness is the only basketball-focused fitness club operating in the US, and generates revenue from 4 diverse channels:

     o Membership Dues
     o Private Training Packages
     o Merchandise Sales
     o Private Court Rental Fees


Streamlined Operating Model
  • Plug- and-play, refined and simple operating model
  • Less than 10 total employees needed to run a PickUp USA
  • Passionate staff that love fitness and basketball are naturally attracted to PickUp USA
  • Polished marketing, sales, and operating processes allow your gym to operate seamlessly 365 days/year
  • Established relationships with reputable suppliers and vendors:
    • Gatorade
    • SportCourt
    • Wilson Basketball
    • StarTrac
    • ClaytonKendall
  • Minimal inventory management with simple processes for ease of operating
  • Bottom-line: A polished operating system allows you to have fun, interact with customers, and grow your business!