Planet Fitness vs CityRow Fitness Franchise Comparison

Planet Fitness got its start in 1992 when Michael Grondahl acquired a struggling gym. He reduced membership prices to compete against better-known brands and focused on serving occasional or first-time gym users. Every Planet Fitness location holds a pizza night for members once a month, as well as a bagel morning, and Tootsie Rolls are available at all times.

Planet Fitness strives to promote health in a respectful atmosphere. For over a decade, Planet Fitness has gone to great lengths to provide its members with a friendly space to work out. We call it the Judgment Free Zone. We discourage weight dropping and obnoxious grunting so you can focus on your own workout and not the person next to you.

The total investment necessary to begin operation of a single Planet Fitness facility ranges from $968,100 to $3,072,000 if you finance your equipment.

This includes $48,000 to $297,000 that must be paid to the franchisor or its affiliate.

If you choose to purchase your equipment, the total investment necessary to begin operation of a single Planet Fitness facility ranges from $1,500,000 to $4,113,000.

This includes $295,000 to $912,000 that must be paid to the franchisor or its affiliate.

These estimated initial investment ranges also apply to each location that you develop under the Area Development Agreement (plus the Area Development Fee you pay at the time you sign the Area Development Agreement). If you sign an Area Development Agreement, you must develop one or more Planet Fitness facilities, and you will pay an Area Development Fee of $10,000 per planned location (paid in full when you sign the Area Development Agreement) in addition to the then-current initial franchise fee due for each location at the time the Franchise Agreement for that location is signed.

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Row,row,row your franchise'

Today’s consumer is seeking tailored services that cater to their individual needs, not to the masses. Boutique fitness is replacing crowded, intimidating gyms. It’s changing the way people get fit with effective, hard-hitting workouts that are also a whole lot of fun. The CityRow concept was tested and perfected in New York’s fiercely competitive market. Every aspect, from studio design to instructor training to member retention, has been refined so that you can hit the ground running. Backed by Franworth - the premier franchise development company - CityRow’s proven business model is poised to win markets from coast to coast. Be first in your region with this killer concept and become the breakout brand.

We are looking for franchisees who want to take control of their financial and professional future. Our best franchisees are not afraid to roll up their sleeves and get connected to their community. This is a people business first and foremost, so our focus is on the guest experience! Our goal is to make the process of opening a CityRow Studio as easy for you as possible. We will take you through our Discovery Process to ensure that all of your questions are answered and that there is a good mutual fit. You can count on us here at CityRow - we want to see our franchisees succeed.