Dixie Cream vs Mara's Cafe and Bakery Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Dixie Cream vs Mara's Cafe and Bakery including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Dixie Cream Franchise
Mara's Cafe and Bakery Franchise
Investment $196,000 - $413,000N/A
Franchise Fee $25,000$25,000
Royalty Fee 6%5%
Advertising Fee -2% local + 1% Nat'l
Year Founded 19291984
Year Franchised 02004
Term Of Agreement 20 years10 years
Term Of Agreement 20 years10 years
Renewal Fee --


Business Experience Requirements
 
Dixie Cream Franchise
Mara's Cafe and Bakery Franchise
Experience Dixie Cream actively searches for candidates with a strong background in business management. We are seeking motivated owner-operators with solid restaurant operating experience to join our system. In exchange, we will provide the tools and training you need to run your own Mara�s Caf� & Bakery location. We do, of course, also expect that you have the right amount of capital to invest in the franchise.

Financing Options
 
Dixie Cream Franchise
Mara's Cafe and Bakery Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Dixie Cream Franchise
Mara's Cafe and Bakery Franchise
Training -Franchise owners and their key management staff will receive at least two weeks and up to three weeks of training, including both classroom and on-the-job training.
Support -Your team will receive five days of onsite help at your own location around the time of your grand opening. You will have access to all Mara's Caf� & Bakery trademarks, recipes and supply chains, and our unique operational procedures. And, we'll provide you with a copy of our confidential operations manual to help you run your caf� properly.
Marketing Beautiful Brands will have available for the franchisees a complete Grand Opening and on going Local Store Marketing program.-
Operations At least one owner or a designated manager must be involved on a full-time basis and must be responsible for the day-to-day operations and management.-

Expansion Plans
 
Dixie Cream Franchise
Mara's Cafe and Bakery Franchise
US Expansion -Yes
Canada Expansion --
International Expansion --

Company Overviews

About Dixie Cream

Bite for bite, more delite.
With more than 80 years of donut-making to our name, Dixie Cream knows how to make donuts that defy comparison. Notice that our donuts are a little taller than others. Notice, too, the golden band around the middle of a Dixie Cream. That's our promise of light and creamy melt-in-your-mouth goodness that just gets better by the bite.
As a Dixie Cream franchisee you will receive support in these specific areas: * Facility planning on site location and architectural design * Specifications for fixtures, equipment, and leasehold improvements * Assistance in site selection and lease negotiation * Corporate training for Owner/Operator and Director of Operations/General Managers * Kitchen/ Back of the House Workflow design * Ongoing support from members of the Training and Operations Team * Ongoing updates for increasing profitability * Products with high industry demand * Efficiency in all systems * Favorable national contracts with suppliers of goods and services * Operating manuals, policies, procedures, and business management systems.

About Mara's Cafe and Bakery

The concept behind Mara's Cafe & Bakery got its start in 1984 when Mara and Glenn's "mom and pop" business began offering customers the highest quality, delectable desserts made fresh in our own bakery and served with freshly roasted coffee. It was with the encouragement of our family and friends that we began creating delicious desserts from traditional family recipes and Glenn, a coffee perfectionist, distinguished a unique line of roasted coffee products. It wasn't long before we had customers coming in and out daily, requesting more of their favorite tasty treats and coffee beverages!

In 2004, sons Ian and Devan joined the family business with great plans of expansion. After nearly twenty years of establishing a reputation for serving up the best coffee and desserts in town, we knew it was time to expand not only our business, but our menu as well. The first Mara's Cafe & Bakery was opened in Denville, NJ. With the addition of sandwiches, salads, wraps, and more, this simple "mom and pop" concept quickly became a family-run business - and the dining destination of choice during all hours of the day. Customers from all over soon realized Mara's was the best place to enjoy a delicious meal in a cozy atmosphere and began asking for more locations within their own communities. Thus, the idea to franchise our concept was conceived - after all, we couldn't let our customers down!

Now is the time for you to take advantage of this incredible opportunity and bring our amazing concept to your home town. Discover how becoming a Mara's Cafe & Bakery franchise owner can be the greatest reward of your career - and possibly your life. With the help of our team of experts, our exclusive, award-winning recipes, and our time- tested business model, opening your own Mara's Cafe & Bakery could be as easy as.... pie!

We sincerely appreciate your interest in Mara's Cafe & Bakery, The Magley Family