Lick's vs Smashburger Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Lick's vs Smashburger including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Lick's Franchise
Smashburger Franchise
Investment $495,000 - $595,000$743,130 - $1,404,535
Franchise Fee $45,000$40,000
Royalty Fee -5 - 6%
Advertising Fee -2%
Year Founded -2007
Year Franchised -2008
Term Of Agreement --
Term Of Agreement --
Renewal Fee -none


Business Experience Requirements
 
Lick's Franchise
Smashburger Franchise
Experience -Smashburger (Smashburger Franchising LLC) is seeking multi-unit development partners domestically and internationally. To be considered, individuals or partnerships must meet the following minimum criteria: *Demonstrated enthusiasm, drive, and passion and a proven record of success in the restaurant industry *Five years multi-unit restaurant management experience as an owner and/or operator *Experience operating a minimum business of 10 or more units *Minimum financial net worth of $2 million and liquidity of $500,000 *Typical development agreement commitment of 5-20 units *Operating, real estate and trade area experience in development territory *Dedicated support team for Smashburger *Ability to obtain a liquor license (where applicable)

Financing Options
 
Lick's Franchise
Smashburger Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees -/--/-
Start-up Costs -/--/-
Equipment -/--/-
Inventory -/--/-
Receivables -/--/-
Payroll -/--/-

Training & Support
 
Lick's Franchise
Smashburger Franchise
Training --
Support -Real Estate and Site Selection Lease Approval Pre-opening Management Training Vendors and Equipment Store Opening Support Information Technology Marketing and Public Relations Operations Support Purchasing and Distribution
Marketing --
Operations --

Expansion Plans
 
Lick's Franchise
Smashburger Franchise
US Expansion --
Canada Expansion Yes-
International Expansion --

Company Overviews

About Lick's

Opportunities exist for highly motivated, energetic individuals with excellent people skills and the ability to communicate enthusiasm, who share our passion for success and commitment to quality. Get the Lick's Advantage! Lick's offers a "turnkey operation", planning, design, & construction, training, hiring, training of staff, pre-opening assistance, on going support and guidance, operating manuals, recipes and menus, accounting services, purchasing, advertising and promotion. Lick's will assist you with site selection and lease negotiations, and will provide all the necessary planning, design and construction of your store. Lick's provides an extensive, mandatory training program complete with comprehensive manuals for all potential franchisees. Before you open, you will be provided advice and assistance in the hiring and training of required staff and a trained Lick's representative will spend a minimum of four weeks with you at your store to assist in the set up and opening operations. Following this, Licks will provide any and all necessary supervision, consultation and assistance as determined by the Lick's Inspection and support program. You will automatically become a part of the centrally controlled Lick's supply system for food, beverages, paper and other supplies. Lick's also administers a central advertising and promotion fund for highly efficient, cost effective marketing programs and in-store promotions. Lick's is now aggressively developing franchise locations in Ontario and Master Franchise opportunities outside the Ontario Region.

About Smashburger

Spread the Burger Love and Become a Smashburger Franchisee Today Smashburger franchisees are proven multi-unit operators, leaders in the industry whose energy, passion and entrepreneurial spirit fuel an eagerness to feed hungry burger lovers. To be every city's favorite burger place, Smashburger chooses only the best people to be Smashburger franchisees. Our franchise partners are committed to setting a new standard of guest experience. From the taste of the food, to the speed and accuracy of the order, the power of our people to make decisions, the friendly face at the counter and the cleanliness of the restaurant, our Smashburger franchise partners proudly strive to deliver a great guest experience in every restaurant, every time. Together the Smashburger corporate team and the Smashburger franchisees will quickly make Smashburger every city's favorite burger place. The Smashburger corporate team is dedicated to ensuring the success of the Smashburger franchisees so Smashburger can become every city's favorite burger place. The Smashburger corporate team has a variety of backgrounds, including operations, real estate, marketing, public relations, human resources, purchasing and information technology. The Smashburger team specializes in helping Smashburger franchisees during pre-opening, grand opening and provides on-going support. Smashburger succeeds if our franchisees succeed, and we are committed to your success!
The Smashburger team will provide you with the systems, resources and support you need to operate your business successfully.

The total investment necessary to begin operation of a Smashburger Restaurant is estimated to be $743,130 to $1,404,535. This includes $41,500 to $71,500 that must be paid to franchisor or its affiliates. If we grant you area development rights, the total investment necessary to acquire these rights is estimated to be $20,000 to $480,000 (based on a standard 2 to 25 restaurant development deal, determined by multiplying $20,000 by the total number of restaurants you agree to develop, less one), all of which must be paid to franchisor or its affiliates.